AUCKLAND, Today: QMS has introduced “the biggest bus panel to ever roam our streets”. Dubbed The Showstopper, it’s a full double-decker side panel offering over 50sqm of creative impact.
Colossus of Roads
ZURICH, Today: The World Out of Home Organisation’s #OurSecondChance campaign has appeared on 40,000 digital screens worldwide, making it easily the biggest all-format digital out-of-home campaign ever launched.
Metallica Man
LONDON, Monday: UK-based R/GA EMEA head of strategy Rob Campbell is to join Colenso BBDO early next year as chief strategy officer.
Free Premium for schools
AUCKLAND, Today: NZME has released new figures for its NZ Herald Premium online subscription news service – since launching in April last year, the daily numbers have reached 82,000.
External ‘Bias’ Outed
AUCKLAND, Today: NZ advertisers can ‘shop local’ by choosing domestic media platforms, says Sydney-based James Bayes, the AUNZ GM of global demand-side platform The Trade Desk.
Accent on Te Reo
AUCKLAND, Friday: Colenso BBDO and Spark have launched Kōrerotia Tō Kōrero – Tell Your Story, a campaign which aims to inspire Kiwis to tell their own stories in te reo Māori through Spark’s translation app Kupu.
Tower of Power
AUCKLAND, Today: NZ Sports Personality of the Year and UFC middleweight world champion Israel Adesanya has just flown out of Auckland to defend his world title against an undefeated Brazilian contender Paulo Costa on Friday.
Gateway to Auckland
AUCKLAND, Friday: As audiences return to our downtowns, oOh!media NZ has unveiled its newest premium street furniture site on Quay St – and labelled it one of the most impactful out-of-home advertising locations in the country.
Swatch this space
AUCKLAND, Thursday: Resene and its agency Mediastone came up with the idea of recreating some of the world’s most beloved masterpieces using Resene colour swatches.
Sweet Talk
AUCKLAND, Thursday: Media agency MBM – now part of Publicis Groupe – has developed a media & creative campaign for Whittaker’s new Berry Forest. PR is from SweenyVesty.
