AUCKLAND, Today: Melodics has appointed Culture&Theory to help drive further growth for their successful online keys, pads and drums learning platform. To date, Melodics have been doing all of their communications and brand in-house. This was not a pitch.

NEW YORK, Monday: A witty digital film campaign by DAVID Miami spoofing TV medical dramas marks the kickoff of the call for entries for The One Show 2022.

AUCKLAND, Today: Fresh out of Auckland’s Level 4 lockdown. This campaign is running nationwide on the Phantom Billstickers network – there are eight posters in the series about inclusivity, togetherness, hope and importantly vaccinations.

“SADLY, life doesn’t come with an instruction manual, but even if it did it would probably be written in Swedish.” (Columnist Paul Catmur in yesterday’s Herald on Sunday.)

AUCKLAND, Today: Auckland-based ad agency Special Group has been named the most effective in the Asia-Pacific region at the Effie Awards, beating competition from global rivals in Sydney, Singapore, Tokyo and Hong Kong.

AUCKLAND, Today: The latest Lumo/Lens DOOH audience report showed city-dwellers ventured out immediately upon the drop to alert level 3. The data is collected through number plate recognition technology.

AUCKLAND, Today: After a “rigorous” three-stage process, Z Energy has appointed Saatchi & Saatchi New Zealand as its strategy and creative partner. The agency has refused to identify the incumbents (believed to be Assignment and Chemistry on creative, Mediacom on media and Heyday on digital).