LONDON, Today: Colenso BBDO senior strategist James Tucker has lent his weight to a new Warc 2020 Effective Content Strategy report which found – surprise, surprise – that content-led marketing strategies are more effective than ever for brands.
One Track Mind
WELLINGTON, Tuesday: With 1.2 million rail trips per month across their train network, Wellington has the highest percentage of citizens using public transport in the country. To reach these travellers Go Media in partnership with Greater Wellington Regional Council have just installed overhead interior panels.
As You Were
AUCKLAND, Monday: Yesterday’s Clemenger shacks up with Colenso story – while essentially accurate in most respects – contained one fundamental flaw.
Sneakers grows
AUCKLAND, Today: A year on from Sneakers’ expansion from digital media specialists to full-service media offering, the locally owned independent agency reports that its client portfolio continues to grow.
Pixel Perfect
AUCKLAND, Today: NZ-owned full-service indie agency Pitchblack Partners has taken out the latest round of the Lumo Pixel Awards, a quarterly competition designed to inspire and celebrate dynamic and interactive creativity for the digital out-of-home sector.
From WAATBP to HAATBP and back again
NEW YORK, Last Night: Prompted by this year’s rise of the Black Lives Matter movement and in acknowledgment of the ad industry’s “continued lack of diversity”*, The One Club for Creativity has rebranded its annual Here Are All The Black People multicultural conference back to its original name: Where Are All The Black People?
Bas Remembered
AUCKLAND, Monday: Kiwi art director Basil Christensen – a creative legend at Ogilvy (and elsewhere) – died yesterday after suffering a heart attack.
Chance of a Lifetime
AUCKLAND, Monday: It has been an epic few months for five rugby hopefuls who took part in 2nd Chance Charlie, a reality show devised for 2degrees by TBWA and created in partnership with Three which offered contenders their second chance at Super Rugby stardom.
Loud & Proud
AUCKLAND, Monday: Shout Media has added Mac Hepburn to its agency sales team. “Mac is ideal for the role with agency experience at FCB, and media suppler experience with NZME,” said sales director Jan Sergel.
