AUCKLAND, Today: Augusto, Colenso BBDO, Pitchblack, Chemistry, Rainger & Rolfe, and FCB are among the 10 finalists announced for The Paper Planes 2021 creative competition, which rewards the best in NZ print advertising.
AUCKLAND, Thursday: A campaign for Corona that delivered 751,000 surf reports to Kiwi beachgoers over the summer is said to have broken new ground for advertisers keen to reach individually targeted audiences based on real time data.
AUCKLAND, Today: Who knew your Mum was a marketing expert?” asks Hunch’s Michael Goldthorpe. “As we head into Mother’s Day [this Sunday], we got to thinking about all that awesome advice that you hated at the time – and live by later.
CHRISTCHURCH, Today: Auckland creative/production indie Augusto, with media partner Together, has announced a “blossoming new friendship” with retirement/aged care provider Arvida, with the launch of their new Good Friends campaign.
AUCKLAND, Today: Whittaker’s marketing manager Jasmine Currie and design legend Karen Walker are headlining next month’s Marketing Association Brainy Breakfast (sponsored by Qrious).
AUCKLAND, Wednesday: FCB this week launches a new brand campaign for Wattie’s, inviting Kiwis to “feed the love” using their iconic products to deliver the message.
NEW YORK, Today: FCB NZ seems likely to benefit from an AU NZ alignment of the strategic & creative accounts for the New Zealand launch of General Motors Specialty Vehicles.