AUCKLAND, Tuesday: For the first time, QR codes are to be embedded into New Zealand television ads, via a campaign from national outdoor retailer Torpedo7 (with media assistance from OMG and PR from Eleven).
Luck o’ the Irish
AUCKLAND, Tuesday: A new face has touched down in the antipodes and joined the Fish&Clips Ponsonby team for commercial and music video representation.
Hats off to Isentia NZ’s team of 46
AUCKLAND, Today: In a story yesterday about LexisNexis, M+AD appeared to call into question the commitment of Sydney-based media intelligence company Isentia to the NZ part of its AU NZ arrangements.
Brake Dancing
AUCKLAND, Today: Mini’s new Danger Breaks For You campaign via Colenso BBDO is promoting its growing suite of smart features, including its automatic emergency brake assist – a feature that senses obstacles on the road and automatically applies the car’s braking.
Special AU wins ANZ Bank (updated)
SYDNEY, Monday: Special Group Australia has won the ANZ creative account following a competitive pitch including CHE Proximity, Hero and incumbent TBWA\ Melbourne.
Digital drives ‘mindboggling’ adspend recovery
SYDNEY, Today: New Zealand’s advertising market has continued in March to rebuild from last year’s Covid collapse, reporting a healthy year-on-year increase in adspend of 8.8% to $93.1 million – fuelled mostly by stronger demand for digital media.
R26 & Hood shoot Oppo NZ Find X3 Pro
AUCKLAND, Monday: Indie ad agency R26, with Kingsland producer Hood & Co, has launched a new campaign for leading smart device manufacturer Oppo, aiming to shine a light on its latest flagship device, the Find X3 Pro, and its cutting-edge camera with professional DSLR-level features.
Crave & 42Below salute World Cocktail & Brand Managers Day
AUCKLAND, Monday: Experiential indie shop Crave Global’s exclusive members bar Thursday, in collaboration with 42Below, is hosting a joint celebration on Thursday week (13 May) “to honour World Cocktail and Brand Manager Day.”
Central intelligence agency grows
AUCKLAND, Monday: Freemans Bay digital agency Central Station is celebrating two new arrivals to the team, due to growth of their client portfolio.
Special recharges Tourism NZ (updated)
AUCKLAND, Friday: Special Group & Tourism NZ have launched what they call “a new holiday season”, Recharge Season, which aims to encourage Kiwis to book a holiday that will leave them feeling refreshed and ready for the year ahead.
