Your brief is a joke

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MONTREAL, Wednesday: Trevor Thomas, head of strategy at Canadian indie creative agency Bleublancrouge* (and semi-retired stand-up comic) shares the secret to writing a good brief using the formula for good comedy.

AU adland 2nd-last!

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SYDNEY, Wednesday: A new Roy Morgan study has painted a bleak picture of Australia’s advertising and media industries when it comes to ethics and honesty, ranking them second-last on a list of 30 professions. (Click on the graphic to see the detail.)

YoungShand’s first Oceania brand work

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AUCKLAND, Today Oceania Healthcare’s vision to reimagine retirement living has been brought to life in a new integrated campaign via Ponsonby indie YoungShand. The launch is YoungShand’s first piece of brand work for Oceania since winning the account in 2019.

The Mouse that Roars

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AUCKLAND, Today: BCG2 and independent media agency Together have brought back Te Ara Ahunga Ora/Commission for Financial Capability’s Sorted mouse in a new campaign called Making Sense of Money.