AUCKLAND, Today: A comms glitch threw a spanner into the works in yesterday’s story about Villa Maria’s label redesign, leading M+AD to wrongfully conclude VM’s agency Contagion was “sidelined” in the creative process.
Rachel Hunter stars for Quarterpast
AUCKLAND, Wednesday: Takapuna-based Pure Productions is creating a series of tvcs for Quarterpast – a new brand brought to consumers by fruit & coffee syrup makers Shott Beverages.
K Rd pokes fun at cliché tourism tropes
AUCKLAND, Tueday: Indie shop Motion Sickness has created a new campaign, Be Our Guest, for the Karangahape Road Business Association, taking a poke at the tourism industry’s tired clichés.
Barker’s of Geraldine expands
AUCKLAND, Tuesday: Barker’s of Geraldine have chosen Westhaven-based indie MetroEXP to be its new brand and outsourced marketing partner.
Redesign for wine giant
AUCKLAND, Tuesday: Villa Maria is unveiling a new look for its entire wine portfolio this month, beginning with the Private Bin range, which has gained popularity worldwide.
Green Light
AUCKLAND, Tuesday: Greenhouse NZ (part of M&C Saatchi) has launched a new Countdown campaign, Every Day’s a Fresh Day, showcasing the freshness of local produce, and the connection Kiwis’ have for the land in which it grows.
Sustainability meets performance
AUCKLAND, Today: NZ lifestyle & performance clothing company Icebreaker has formed a trans-Tasman “strategic alignment” with Ponsonby-based Omnicom agency Hearts & Science.
Chariots of Fire
AUCKLAND, Today: Lumo Digital Outdoor and marketing tech provider Hivestack have teamed up to launch a dynamic programmatic digital out-of-home campaign for Fire & Emergency New Zealand.
Motion Sickness wins DB Breweries social media pitch
AUCKLAND, Monday: Following a competitive pitch, DB Breweries has appointed disruptive creative agency Motion Sickness to manage all creative for social channels across its suite of international and domestic brands including Heineken, Tiger, Export, Monteith’s, Club Setter, Pure Pirana, Tuatara, Odd Company and Tui.
The armchair critic at the Olympics
AUCKLAND, Monday: Sky and DDB Aotearoa are encouraging Kiwis to celebrate their fondness for unsolicited sporting opinions and advice ahead of the Olympic Games Tokyo 2020.
