WELLINGTON, Today: With the Covid-19 vaccine now becoming more available, Sweetshop and Clemenger BBDO decided it was time to “shift the way Aotearoa thought about our individual and collective futures”.
Tweets ad revenue tops US$1bn as userbase reaches new high
SAN FRANCISCO, Tuesday: Twitter earned US$1053m from advertising in the second quarter of 2021, an increase of 87.4% from the previous year. Ad revenue from the US doubled (+98.4% to reachUS$562m) while international ad revenue rose 76.3% to US$491m.
Aussie Energy
SYDNEY, Today: Frucor Suntory turned to Australia for most of the work on its latest campaign for V Energy. The main creative is from Clemenger BBDO Sydney (the lead creative agency for Frucor AUNZ) but the integrated campaign does include contributions from OMD NZ (media) and Raydar NZ (shopper marketing).
Q&A Christie Cooper
SINGAPORE, Monday: Kiwis’ reputation for self-deprecating humour was on show in an Ad Stars Q&A with DDB Aotearoa CD Christie Cooper, conducted in the run-up to the Ad Stars competition in Busan last week.
A KiwiPlates love story
AUCKLAND, Today: KiwiPlates have launched a new brand commercial from Saatchi & Saatchi. The spot is a sweet love story set against the nostalgic backdrop of a roller skating rink and featuring the classic love song, I Love You Always Forever by Donna Lewis.
How to give a preso when you’d rather have a root canal
AUCKLAND, Sunday: “Some people can stand in front of a group of strangers and give an entertaining and coherent talk without rehearsal, notes, or even having the faintest idea of what they were going to say before they stood up to say it,” writes Herald on Sunday columnist Paul Catmur.
WPP quits Facebook agency review
NEW YORK, Sunday: WPP media agency GroupM has backed out of Facebook’s media agency review in which rivals like dentsu, Havas Group, and Publicis Groupe are also participating.
AdSchool scores 4 out of 5 on the Student Orca Shortlist
AUCKLAND, Friday: The Radio Bureau has revealed the finalists for the Student Outstanding Radio Creative Awards (the Orcas) who will now go through to the next round of judging.
The Lorde Horde
AUCKLAND, Today: Lorde’s Solar Power world tour starts in New Zealand this summer – kickstarted with a street poster campaign in Phantom Billstickers’ frames.
