Love Song

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AUCKLAND, Today: McDonald’s and DDB New Zealand have rewritten the iconic Kiwiburger song in a catchy new campaign which aims to celebrate what it means to be Kiwi today. 

Second that Emotion

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AUCKLAND, Sunday: “We all know people don’t make decisions rationally – there is plenty of scientific evidence to support this,” writes DDB CCO Damon Stapleton in a guest piece in today’s Herald on Sunday.

The Top 5

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AUCKLAND, Today: Last week’s headlines were dominated by the post-Covid redundancies at NZ network agencies, which were lower than many expected.

Redemption

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AUCKLAND, Friday: Bauer NZ – widely pilloried for gutting the NZ magazine sector – has partially redeemed itself by selling a chunk of its portfolio to Sydney-based private equity company Mercury Capital, and other buyers – all of whom intend to revive the magazines.

Ready to Rumble (updated)

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SINGAPORE, Friday: Kiwi creative leader Rob Sherlock, who was FCB NZ ECD from 1992-2000, has been appointed chair of an international advisory board for the Brisbane-based Rumbletown group of agencies.

Media Maven

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AUCKLAND, Thursday: Stanley St has appointed Renée Smith as group media director. Smith is an award-winning media and marketing professional, with 15 years’ experience in media agencies, media-owner roles and clientside head-of-media roles.

Single Digits

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AUCKLAND, Today: DDB and FCB appear to have contained the pandemic damage with minimum casualties. Both agencies were reluctant to discuss figures, but had no trouble talking in generalised terms about “single-digit” layoffs.