AUCKLAND, Today: The Marketing Association is to shine more light on TikTok and the platform’s unique mix of content creation, media, entertainment, and popular culture.
‘Berocca’ celebrates 25 years at OMD
AUCKLAND, Thursday: Rebecca ‘Berocca’ Paschalis is celebrating her 25th year at Omnicom Media Group this month! And, in a stirring tribute, the agency group has put her face on a giant billboard.
Producer launches with Bargain Box campaign
AUCKLAND, Wednesday: Independent production company 449 has entered the New Zealand market with a new campaign for the meal kit brand Bargain Box by My Food Bag.
Crave Global & Shaky Isles launch Brewed Different
AUCKLAND, Wednesday: Local coffee brand Shaky Isles is this week unveiling a new look for the brand and a new campaign “inspired by its New Zealand roots and quirky nature”.
Counting Coup
AUCKLAND, Wednesday: Stanley St ceo Siobhan Burke has announced the appointment of Emily Scovell as head of media strategy & planning, a newly created role for the comms & media specialist who comes with 13 years’ experience in strategy, planning and implementation.
BCG2 & Clarity Insight deliver a Miracle
AUCKLAND, Wednesday: BCG2 and research partner Clarity Insight have been appointed to work with the Neonatal Trust after a three-way competitive pitch. There was no incumbent – the trust has not previously worked with an agency.
Reliable Sauce
SYDNEY, Wednesday: NZ sauces & marinades maker F. Whitlock & Sons has officially launched in Australia, and is releasing a trans-Tasman creative campaign, Whitlock’s Tales of Delicious Demise, encouraging viewers to “step out of their ennui and feed their adventure”.
Home Delivery
AUCKLAND, Today: PHD New Zealand has announced two new hires across its digital and strategy teams – Sam Casey as digital director and Brendan Hewitt as group strategy director.
Personal Best
AUCKLAND, Today: To celebrate its sponsorship of the Olympic New Zealand team, Noel Leeming – with a little help from their friends at TBWA\NZ and oOH!media – has launched a campaign called Always happy to help.
Just the Ticket
AUCKLAND, Today: Awards Night for the 2021 TVNZ-NZ Marketing Awards is just around the corner – on Thursday 2 September at the Cordis. Tickets, say the organisers, “are selling fast”.
