AUCKLAND, Today: Māori-owned independent creative agency Run has launched a new campaign for Rotorua Economic Development, running over the next three months across digital, busbacks, billboards, street posters, social and press.
NZ ad market returns to pre-Covid levels
AUCKLAND, Today: New Zealand’s media agency market returned to its levels of pre-Covid adspend in May following a record 67.4% increase in year-on-year adspend, with the new total now 3.7% above the level seen in May 2019.
ANZ, TBWA tech-tap
AUCKLAND, Thursday: A clever piece of tech, a simple tap and the desire to succeed come together in the latest TBWA\NZ ANZ campaign that’s helping Kiwis to show their support for the NZ athletes at the upcoming Olympic & Paralympic Games.
Stanley St names new ceo, ECD, managing partner
AUCKLAND, Wednesday: Stanley St has appointed Siobhan (Partington) Burke as ceo to lead the Kiwi-owned integrated creative and media agency. Also new to the agency is ECD Brad Collett, formerly of DDB Aotearoa (replacing former CCO Regan Grafton, who’s joined Culture & Theory), and James McHoull in the new role of managing partner.
Phantom launches super-sized digital street poster
AUCKLAND, Thursday: Phantom is bringing the street-level authenticity of traditional posters to the digital outdoor medium. The first site in the new format is lighting up the junction of Williamson Ave and Ponsonby Rd in one of Auckland’s busiest pedestrian precincts.
Sébastien Desclée appointed ceo of FCB NZ
AUCKLAND, Today: FCB Worldwide ceo Carter Murray has announced the appointment of Sébastien Desclée as ceo of FCB New Zealand. Desclée is returning to the FCB network where he was previously president of international markets, overseeing the FCB footprint in Europe, the Middle East, Asia-Pacific and Latin America.
Finch & Google shoot Finding Pride
AUCKLAND, Today: Finch and Google – with AUNZ director AJ Greenwood and Colenso writer Beth O’Brien– have produced a series of films, Finding Pride, about the lives of six members of the LGBTQIA+ community in the Asia Pacific region.
Kantar absorbs Colmar Brunton
AUCKLAND, Wednesday: Global data-driven insights & consulting company Kantar, has announced the formal integration of Colmar Brunton NZ into the wider Kantar business.
Digital advertising revenue grew in Q1
AUCKLAND, Today: Total digital advertising revenue in New Zealand continues to climb, reaching over $400 million for the first quarter in 2021, and achieving 28.7% growth on the same period in the previous year.
Republik adds Regal Salmon’s US expansion
AUCKLAND, Wednesday: New Zealand King Salmon has extended its long-established relationship with full-service Freemans Bay indie Republik to lead and manage its social media and other holistic media activity in the United States.
