AUCKLAND, Today: South Pacific Pictures (SPP), New Zealand’s TV and film giant, celebrates its 35th year with a bold rebrand. Out with the old logo, in with a new era, symbolising a dynamic leap forward in an ever-changing industry.
Driving towards success with Kellogg’s Special K and MediaWorks campaign
AUCKLAND, Today: MediaWorks just proved how effective those big, rolling billboards are for boosting brands like Special K. They tapped into their Opinionation panel to show off the impact of bus ads.
Toni Street’s Book Club Goes LIVE with NZME’s Coast Radio in Christchurch and Auckland
AUCKLAND, Today: Kiwi icon and Coast radio’s favourite, Toni Street, is bringing her magic live with Toni’s Book Club in Christchurch and Auckland this April. Expect lively discussions, laughter, and heartwarming stories.
PHD Aotearoa spotlights and celebrates International Women’s Day
AUCKLAND, Friday: PHD Aotearoa celebrated International Women’s Day with an inspiring talk, drawing in the whole team for an enriching experience.
Popeyes NZ names Hearts & Science as its main media agency
AUCKLAND, Today: Kiwis, your wishes are coming true this April as Popeyes®, famed for its Louisiana fried chicken, finally lands in New Zealand. It’s a big moment after years of anticipation!
BusinessDesk appoints Victoria Young
AUCKLAND, Today: BusinessDesk, New Zealand’s top biz news spot, has just welcomed Victoria Young as its new editor, courtesy of NZME’s big reveal today. Victoria steps in for Pattrick Smellie, who’s set to dive into his new gig as Founding Editor, focusing more on his knack for writing and uncovering big stories.
ASB launches scam awareness drive to outsmart scammers
AUCKLAND, Today: ASB just rolled out the latest bit of their big campaign aimed at fraud and scams awareness. It’s all about keeping Kiwis clued up and alert – they’re the first shield against these sneaky scams.
Auckland Transport’s fishy affair
AUCKLAND, Today: Auckland Transport’s diving into a fresh venture with Sea Life Kelly Tarlton’s Aquarium to boost rides and hook up customers with discounts. Right now, AT users can snag cut-price entry to the aquarium. They’re also sprucing up Auckland’s buses with aquatic adverts, testing out this new collab.
Magnetic takes on New Zealand’s $1.89B advertising waste
AUCKLAND, Today: In today’s ever-expanding world of advertising and media, brands vie for consumer attention. Magnetic, a new data solutions provider, aims to tackle New Zealand’s $1.89 billion advertising waste, helping marketers enhance performance and ROI.
DDB launches Phyllis Project to honour emerging female leaders
AUCKLAND, Today: Last Friday, for International Women’s Day, DDB Group Aotearoa launched the Phyllis Project, aiming to empower future female leaders. It’s in its fourth year and invites 10 applicants for a year-long journey of learning and inspiration.
