AUCKLAND Today: Acumen has won the 2degrees PR business after a pitch. Aumen ceo Adelle Keely had no problem telling the world (via a PR release) that the pitch process was “robust and competitive” but she refused a simple request to identify the incumbent.

BRISBANE, Thursday: Eagle-eyed Queenstown locals were quick to notice the arrival of a giant footlong sub on Lake Whakatipu earlier this week, sharing photos across social media.

QUEENSTOWN, Today: A creative collaboration between two agencies in Queenstown and Wānaka has resulted in a new nationwide campaign to attract entrepreneurs and team builders to the district.

WELLINGTON, Today: A new weekly suburban newsprint magazine, Hello Wellington, will debut in suburban letterboxes on Thursday 12 August. It will be the only free weekly in the market.

AUCKLAND, Today: Aussie communications business Clear Hayes Consulting has launched in New Zealand, the first international office for the firm which specialises in marketing to marketers.

SYDNEY, Wednesday: The Monkeys NZ CCO Damon Stapleton is one of a select group of 10 jurors who will decide the national winners of The Australasian Writers & Art Directors Association’s AWARD School.

By Kargo APAC GM Rob Leach*

SYDNEY, Today: Media buying is both an art and science. In today’s targeting-obsessed programmatic advertising environment, I’d wager that most media buyers would prioritise by price, audience, placement and creative in that order. 

AUCKLAND, Tuesday: Val Morgan Cinema has unveiled its latest campaign, Big Just Got Bigger, following the record-breaking run. MD Guy Burbidge said the company marketing team put the campaign together on-house.