AUCKLAND, Thursday: Lumo, Fuse OMD, NZME, Whittaker’s, McDonald’s, Mitre 10, Toyota, Vodafone, 2degrees, DB Breweries and ASB are among the finalists chosen from the first round of judging in the 2021 TVNZ-NZ Marketing Awards.
Winton in Wanaka
AUCKLAND, Thursday: Indie creative agency Brandspank, which is based in the CBD, has launched a large-scale brand campaign for property developer Winton.
New MD at Porter Novelli
AUCKLAND, Thursday: Public relations agency Porter Novelli has promoted Brad Pogson to managing director, making him the youngest leader within the Clemenger Group.
Might is Right for TBWA\
AUCKLAND, Thursday: After a pitch, Southern Cross Health Insurance has opted for a global lead creative agency, appointing TBWA\NZ to replace the incumbent – Grey Lynn indie True.
Culture&Theory win software specialist
AUCKLAND, Today: Off the back of a $5m Series A funding round, K Rd software business Mooven (which specialises in traffic management technology) has appointed integrated brand agency Culture&Theory to help drive growth as they aim to expand globally.
Republik wins Mr Rental
AUCKLAND, Today: Innovate Access NZ has appointed Freemans Bay indie Republik to manage its Mr Rental business. Republik will be leading brand strategy, creative and all media planning & placement, effective 1 July.
Jaguar + Chemistry create the art of performance
AUCKLAND, Today: Luxury carmaker Jaguar has partnered with their agency Chemistry to launch a new integrated brand campaign. The campaign centres on a hero TV spot, and is supported by digital content, direct marketing, CRM and PR.
The Villa Maria label redesign – updated
AUCKLAND, Today: A comms glitch threw a spanner into the works in yesterday’s story about Villa Maria’s label redesign, leading M+AD to wrongfully conclude VM’s agency Contagion was “sidelined” in the creative process.
Rachel Hunter stars for Quarterpast
AUCKLAND, Wednesday: Takapuna-based Pure Productions is creating a series of tvcs for Quarterpast – a new brand brought to consumers by fruit & coffee syrup makers Shott Beverages.
K Rd pokes fun at cliché tourism tropes
AUCKLAND, Tueday: Indie shop Motion Sickness has created a new campaign, Be Our Guest, for the Karangahape Road Business Association, taking a poke at the tourism industry’s tired clichés.
