AUCKLAND, Wednesday: TBWA\ has brought Noel Leeming back to TV screens for Father’s Day (this Sunday 5 September). Continuing the theme of Olympic sponsorship work, the ad shows a passionate Noel Leeming expert helping a mother and son find the perfect gift for dad.
Food giant consolidates agencies
AUCKLAND, Wednesday: George Weston Foods Baking has appointed Proximity NZ and BrandWorld as their creative agencies after a competitive pitch.
Gone Fishin’?
AUCKLAND, Today: M+AD asked dentsu NZ GM Luke Farmer (who yesterday announced he was leaving the agency shortly) what his plans are for the future.
Luke Farmer exits dentsu
AUCKLAND, Tuesday: dentsu NZ general manager Luke Farmer is to leave the agency he joined – when it was Barnes Catmur & Friends – as managing partner in 2012.
Thought-provoking strategies
LONDON, Today: The new book from a founder of top UK creative agency Lucky Generals, Andy Nairn – a world-leading brand strategist – is now available as a paperback in New Zealand ($35.80).
Congrats Maria Masniak & Callum Batley and Bayleigh Way & James Greig
AUCKLAND, Today: Two Media Design School teams – Maria Masniak & Callum Batley and Bayleigh Way & James Greig – scored wins in the Non-Professional category at AdStars in Busan.
Goodman Fielder & DDB create MacKenzie’s largest pie warmer
AUCKLAND, Tuesday: Goodman Fielder and DDB Aotearoa took to the streets earlier this month to celebrate MacKenzie Pies’ two new roast-inspired flavours, transforming a Queen Street bus shelter into a giant pie warmer.
Publishers soar with lockdown
AUCKLAND, Today: Business site Scoop says New Zealanders are turning to local trustworthy news sources for information as they grapple with lockdown.
Strong financial recovery for TVNZ
AUCKLAND, Today: Significant audiences for live-event television, continued rapid growth of OnDemand, and improved market conditions have contributed to a strong financial year for TVNZ.
Pitching for business
AUCKLAND, Sunday: Herald on Sunday columnist Paul Catmur’s take on the lies we tell to win a pitch: “As a creative director in advertising, a large part of my job was to judge what would make a successful campaign for a client,” he writes.
