LONDON, Tuesday: Marketing budgets are expanding at a rate never seen before, following deep cuts during the initial wave of the coronavirus outbreak in 2020, according to WARC Data’s Global Marketing Index.
Klim & Onfire win at typeface design comps
NEW YORK, Monday: Two NZ winners have demonstrated their prowess at two global awards programmes from the Type Directors Club in the TDC67 Communication Design and 24TDC Typeface Design categories.
Fever Pitch
AUCKLAND, Today: Following a competitive pitch, premium mixer brand Fever-Tree has appointed Boyd PR to handle its media relations and social media in New Zealand. There was no incumbent.
Special returns Public Trust to TV
AUCKLAND, Today: Public Trust is set to return to television screens for the first time in three years with an integrated marketing campaign from Special Group asking New Zealanders to think about the legacies they’re building.
Goats turn 10 and a bit
AUCKLAND, Today: Karangahape Road turned orange last Thursday night as local independent ad and design agency The Goat Farm celebrated its tenth-and-a-bit birthday.
Advertising is dead. Long live advertising
AUCKLAND, Monday: “As Apple cracks down on ad trackers and subscription models take hold, all signs point to the decline of online advertising,” writes former MediaWorks head of news Hal Crawford in indie current affairs news site Spinoff.
Chef’s hot chips ire launched ad-warrior career
AUCKLAND, Today: Colenso BBDO MD Angela Watson was a waitress before her stellar ad career began – with a feisty introduction to Saatchi & Saatchi/Lewis Rd Creamery legend Peter Cullinane.
TBWA\NZ’s Eleven PR grows with 2 new hires
AUCKLAND, Today: Recent account wins and growing client demand across both TBWA\NZ and Eleven PR have led to expansion, with two new hires.
Havas rebrand for Southern Cross
AUCKLAND, Today: Havas NZ has delivered a new creative campaign for Southern Cross Healthcare, launching its rebrand from Southern Cross Hospitals.
Career advice to the mediocre – get a job. Any job.
AUCKLAND, Sunday: Eminent adman, writer and Truth & Soul podcaster Paul Catmur continued his pro-mediocrity crusade in the Herald on Sunday business section yesterday.
