AUCKLAND, Today: Innovate Access NZ has appointed Freemans Bay indie Republik to manage its Mr Rental business. Republik will be leading brand strategy, creative and all media planning & placement, effective 1 July.
Jaguar + Chemistry create the art of performance
AUCKLAND, Today: Luxury carmaker Jaguar has partnered with their agency Chemistry to launch a new integrated brand campaign. The campaign centres on a hero TV spot, and is supported by digital content, direct marketing, CRM and PR.
The Villa Maria label redesign – updated
AUCKLAND, Today: A comms glitch threw a spanner into the works in yesterday’s story about Villa Maria’s label redesign, leading M+AD to wrongfully conclude VM’s agency Contagion was “sidelined” in the creative process.
Rachel Hunter stars for Quarterpast
AUCKLAND, Wednesday: Takapuna-based Pure Productions is creating a series of tvcs for Quarterpast – a new brand brought to consumers by fruit & coffee syrup makers Shott Beverages.
K Rd pokes fun at cliché tourism tropes
AUCKLAND, Tueday: Indie shop Motion Sickness has created a new campaign, Be Our Guest, for the Karangahape Road Business Association, taking a poke at the tourism industry’s tired clichés.
Barker’s of Geraldine expands
AUCKLAND, Tuesday: Barker’s of Geraldine have chosen Westhaven-based indie MetroEXP to be its new brand and outsourced marketing partner.
Redesign for wine giant
AUCKLAND, Tuesday: Villa Maria is unveiling a new look for its entire wine portfolio this month, beginning with the Private Bin range, which has gained popularity worldwide.
Green Light
AUCKLAND, Tuesday: Greenhouse NZ (part of M&C Saatchi) has launched a new Countdown campaign, Every Day’s a Fresh Day, showcasing the freshness of local produce, and the connection Kiwis’ have for the land in which it grows.
Sustainability meets performance
AUCKLAND, Today: NZ lifestyle & performance clothing company Icebreaker has formed a trans-Tasman “strategic alignment” with Ponsonby-based Omnicom agency Hearts & Science.
Chariots of Fire
AUCKLAND, Today: Lumo Digital Outdoor and marketing tech provider Hivestack have teamed up to launch a dynamic programmatic digital out-of-home campaign for Fire & Emergency New Zealand.
