AUCKLAND, Today: Overall, most NZ daily newspapers and magazines are holding their own in the print domain, according to the latest Neilson Readership Report.
Cause & Effectiveness
SYDNEY, Today: Advertising effectiveness luminaries Robert Brittain and Peter Field last night unveiled their major new report, Australian/New Zealand Advertising Effectiveness Rules: Winning or Losing in a Recession via a live webinar, attended by around 1000 advertisers, marketers and agency executives – mainly from Australia and New Zealand.
Scroll taps Bauer refugee
AUCKLAND, Thursday: Website specialist Scroll Media is the latest outfit to pick up some of the rare talent that’s come onto the market in the wake of Bauer NZ’s failure.
Gender Blender?
AUCKLAND, Wednesday: “An atrocious headline,” a fan writes about yesterday’s Gender Bender piece.
Gender Bender
PARIS, Today: Colenso BBDO senior copywriter Ellen Fromm has been chosen to represent New Zealand in Cannes Lions’ See It Be It programme.
DDB, Special stand up again
NEW YORK, Last Night: DDB Group Auckland and Special Group Auckland both won Pencils for New Zealand at The One Show.
BusinessDesk puts on Weight
AUCKLAND, Today: NZ news website BusinessDesk has made a high-profile appointment, announcing that Jane Clifton starts as political columnist this week.
Brains Trust
AUCKLAND, Today: Clemenger BBDO Wellington MD Brett Hoskin and director of social marketing Linda Major have been enlisted by the Marketing Association for a live-streamed Covid-19 review.
Bauer Sold
SYDNEY, Wednesday: Bauer Media has agreed to sell its Australian publishing business – and the remains of its NZ business – to Australian private equity firm Mercury Capital.
