Magazines up

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AUCKLAND, Thursday: Most monthlies recorded small readership increases in the latest Nielsen survey period (Q4 20 – Q1 21). Avenues, Deals On Wheels, Motorhomes, NZ Gardener, Lifestyle Block, Horse & Pony, Reader’s Digest, and House & Garden were up.

On your marks …

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AUCKLAND, Thursday: Australian broadcaster Sports Entertainment Network has lined up NZ cricket stars Brendon McCullum and Ian Smith to front its New Zealand sports radio station SENZ, with a launch planned for next month.

NZME partners with Pure SEO

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AUCKLAND, Thursday: NZME has partnered with search engine optimisation company Pure SEO, aiming “to provide Kiwi advertisers with expert advice and tools to improve their ranking” on search results pages.

Jury Duty

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NEW YORK, Today: The One Club’s Young Guns 19 – a global, cross-disciplinary, portfolio-based awards competition that celebrates young creatives – has named one Kiwi for its jury.

Sweet shop

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AUCKLAND, Today: A new talent and content agency – an offshoot of Auckland PR agency Undertow Media – has put down its roots in Grey Lynn.

Is marketing moderation the new consumerism?

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AUCKLAND, Wednesday: “So, as we marketers contemplate a second year of a global pandemic and beyond, do we see only trouble ahead or is this perhaps an opportunity to change the conversation?” asks DDB Aotearoa chief strategy officer Rupert Price, writing in an article just posted on the Comms Council website.