AUCKLAND, Today: Coromandel and Auckland agencies and media are quickly adapting to the new Level 4 – judging by an overnight flood of global and local messages into MAD’s Inbox.
We’re still here!
AUCKLAND, Today: The NZ ad industry is in hard-shutdown mode, with most agencies sending staff home to provide a remote basic service to their clients – most of whom are also putting up the shutters.
FCB launches Think Summerset
WELLINGTON, Tuesday: FCB has devised a campaign for retirement home owner Summerset Group that aims (you guessed it) to introduce prospective customers “to new adventures, and a new outlook on life”.
Hello launches AA Home campaign
AUCKLAND, Today: Kingsland creative indie Hello has launched a new campaign, with production from Larchmont, for new client AA Home Response Plus.
Augusto & adidas shoot ABs-Black Ferns jersey
AUCKLAND, Today: CBD indie Augusto has created a campaign to unveil news matching jerseys – made with recycled plastics – for the All Black and the Black Ferns. The campaign launched with a 60” hero video, and in social media.
Stand & Delivery
AUCKLAND, Monday: FCB and PHD have engineered a NZ Post campaign – running on Go Media’s nationwide digital billboard network – to extend their brand recognition into hard-to-reach cities and towns.
Whale Riders
AUCKLAND, Friday: MDS Creative Advertising students took out the top student award at TRB’s Outstanding Radio Creative Awards (the Orcas) last week.
More Sky follow-up to More Sport
AUCKLAND, Today: Sky launched its new Life Needs More Sky brand platform this week, with a campaign developed by DDB Aotearoa that shows how much-loved entertainment permeates life – no matter who, or what, you are.
Lucire founder ticks Bauer exit
WELLINGTON, Sunday: The resurgence of NZ’s magazine industry has been one of the big media stories of the past year, with a host of new online titles emerging from the ashes of Bauer, according to a report by Jack Yan in online news service BusinessDesk.
Special leads Best Awards shortlist
AUCKLAND, Today: The NZ Designers Institute Best Awards have released their finalists, and Special is leading the pack by a decent margin – Special has 23 finalists across 13 categories, ranging from large brand identity through to short form film and product packaging.
