NEW YORK, Wednesday: US ad/media site AdForum has named a tvc created by Colenso BBDO for Eta’s new brand platform, Free Friends With Every Pack, as one of the five best ads of the week.
Pead boosts creative & digital
AUCKLAND, Today: Pead has bolstered its creative and digital offerings with two new appointments. Pead partner Sarah Munnik said: “Liam Golds and Tom Davies will bring a wealth of strategic experience, furthering our vision to define the future of PR through work that provokes action.”
Hat-trick!
LONDON, Tuesday: OMD New Zealand won three golds at the annual Festival of Media Global Awards. OMD NZ ceo Nigel Douglas said: “OMD was the only agency represented from New Zealand and this is the second year in a row Fuse OMD NZ has been names Best Social Media Agency in the world.
New senior hire at Perceptive
AUCKLAND, Today: Grey Lynn-based customer intelligence agency Perceptive has appointed Ian Mills to the role of director of strategy.
Val Morgan turns up the volume
AUCKLAND, Tuesday: Val Morgan Cinema was quick to exploit today’s remarkable post-Covid recovery report (see accompanying story NZ ad & media demand soars), pointing out it’s been the best-performing media channel.
Track hires first dedicated data scientist
AUCKLAND, Tuesday: Track Aotearoa (the Direct arm of DDB Aotearoa) has appointed Akilesh Chokkanathapuram as its first dedicated data scientist.
NZ ad & media demand soars
AUCKLAND, Today: The NZ advertising market’s Covid downturn is officially over,” according to SMI, which is reporting April ad demand soaring a record 56.2% year-on-year to $78.9 million, bringing the total just 2.7% shy of the April 2019 pre-pandemic result.
Mr & Mrs – and now colleagues
AUCKLAND, Today: Special has appointed Claire Bradbourne to help develop the group globally, working with Special partners across all offices to help create a world class and consistent brand, to aid growth.
