AUCKLAND, Today: Strategic and creative shopper activation agency Raydar has appointed Kristyna Hotchin as general manager and Nigel Hooker as creative director, effective immediately.
The Business injects adrenaline into the sleepy office space market
AUCKLAND, Today: The Business Marketing Group has relaunched Generator, billed as “NZ’s most exciting flexible working space”, into Auckland and Wellington with a bold OOH campaign.
Strategy brings Five Lanes to life
CHRISTCHURCH. Today: Strategy has produced its first campaign for Colliers and Lichfield Holdings – to create a name and identity “that is bold, incredibly flexible, vibrant and unmistakably unique” for the ground floor precinct at the BNZ Centre in Central Christchurch.
TBWA\, Three, 2degrees welcome rugby legends as 2nd Chance Charlie selectors
AUCKLAND, Today: TBWA\NZ has teamed up with All Black legends Stephen Donald and Liam Messam, Three, 2degrees, and Ikon to tackle the job of selecting the five rugby hopefuls who will take part in Three’s TV series, 2nd Chance Charlie.
Six-Shooter
AUCKLAND, Thursday: MediaWorks retains its position as a commercial radio market leader claiming its highest ever audience share with 53.6%, and reaching its most listeners ever with an increase of 115,400 people to more than 2.5 million listeners nationwide.
2021 PR judges swamped
AUCKLAND, Thursday: The Public Relations Institute (PRINZ) has unveiled a record 69 finalists in the 2021 annual industry awards. The selection follows rigorous judging by more than 80 senior public relations and communications professionals.
Radio holds up
AUCKLAND, Today: The latest NZ S1 2021 radio audience data reveals that over 3.7 million New Zealanders listened to radio every week and almost 3.5 million of those listen to commercial radio stations.
Your brief is a joke
MONTREAL, Wednesday: Trevor Thomas, head of strategy at Canadian indie creative agency Bleublancrouge* (and semi-retired stand-up comic) shares the secret to writing a good brief using the formula for good comedy.
Anthem PR wins Spark pitch
AUCKLAND, Wednesday: Following a competitive pitch, Spark has appointed Anthem Auckland as its first exclusive, full-service public relations agency partner.
AU adland 2nd-last!
SYDNEY, Wednesday: A new Roy Morgan study has painted a bleak picture of Australia’s advertising and media industries when it comes to ethics and honesty, ranking them second-last on a list of 30 professions. (Click on the graphic to see the detail.)
