NEW YORK, Today: Another big win for Colenso’s DB Export I’m Drinking it for You campaign at the 2020 New York Festivals, where it picked up a Gold Tower for Best Original Music in the Branded Content/Entertainment category.
Inside Out
AUCKLAND, Today: Just a few years shy of its 100th anniversary, NZ health & wellness brand Red Seal – with long-time agency partners Studio Nash and MBM, alongside Film Construction – has launched the first part of its new global brand positioning Incredible Inside with a two-tiered campaign that was briefed, concepted, produced and filmed entirely within lockdown.
DDB wins New World
AUCKLAND, Monday: New World has appointed DDB Group as its new creative agency, following a review of its strategic brand agency partnerships which saw a range of agencies meet with the supermarket through a series of stages.
Fakaalofa lahi atu
AUCKLAND, Monday: CBD-based design/ad agency Run has devised a new marketing campaign for Niue Tourism. Let’s say “Fakaalofa lahi atu again soon” (Hello with Love) is the heartfelt wish central to the creative message.
Timely Banger
AUCKLAND, Today: Mark Morrison’s hit Return of the Mack has this week become a celebratory anthem as Macca’s golden arches flicker back on for business.
Pixel Awards Round Three Opens
AUCKLAND, Today: Entries open this morning for the third rendition of The Pixel Awards – a quarterly Lumo event – giving creative thinkers exacly one month to prepare and submit their ideas.
New Direction
AUCKLAND, Today: Brand-building agency Pead PR’s journey with Uber has come to an end as the two part ways in a regional alignment. Uber’s new shop is Sydney-based Sling&Stone, which opened an office in Auckland last year.
Positive Tension
SYDNEY, Sunday: Strong growth in Newspaper ad spend is the common early Covid-19 adspend trend across the Australian and New Zealand media markets, although total media market trends vary markedly in March, according to the latest report from Standard Media Index AUNZ MD Jane Ratcliffe.
Eye on Media
HAMILTON, Today: Waikato/BoP full-service agency King St has – like most of us – been keeping a close eye on media trends during the Covid crisis. Here’s their take …
Could this be expert timing?
AUCKLAND, Today: Stanley St CD Kim Ellison writes: “Since the oldie but a goodie* article was published, I’ve been inundated with calls from very talented people looking for work.
