AUCKLAND, Today: Nielsen NZ director Tony Boyte has been promoted to the role of executive director, replacing Caroline Atford, who’s been appointed MD of Nielsen TAM Australia.
Steal like a pirate
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AUCKLAND, Today: “The secret of the lemonade stand isn’t lemons, it’s the recipe,” writes Hunch agency’s Michael Goldthorpe in his latest blog posting (scroll down for the link).
Street Talk
AUCKLAND, Today: A collection of micro-poems from Kiwi writer Annabel Hawkins goes macro on billboards across Aotearoa, with a little help from Go Media.
Hard cash for small business
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AUCKLAND, Today: MediaWorks has launched a $20m advertising fund to support SMEs, innovative start-ups and community organisations as they fight to survive Covid-19.
Green light for traffic volume report
AUCKLAND, Today: The Outdoor Media Association has announced the launch of a new traffic report, detailing the impact of the Covid-19 alert stages on traffic flow across the main cities.
On the road again
AUCKLAND, Thursday: Phantom’s Ben Stonyer writes: “It was four long weeks. 28+ days with no posters. The printing presses went silent. The paste buckets were put down. The Phantom vans and bikes were parked up.
Print subs up 220%
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AUCKLAND, Today: The Level 4 lockdown saw thousands of New Zealanders return to the tried and trusted medium of print for their daily news and information needs.
The Juggler
AUCKLAND, Today: Poster campaigns may be on hold right now, but creativity never sleeps. In the latest of its ongoing interviews with Phantom insiders, the billstickers’ website peeked inside the seething brain of Jono Cole.
Zoom groom
AUCKLAND, Wednesday: Albany-based PR shop Rise & Shine yesterday hosted a series of three virtual beauty launches for Dermalogica NZ.
Bauer lays off 140 in Oz
SYDNEY, Wednesday: Bauer Media Australia is heading down a similar path to the NZ arm of the German company, which closed suddenly last month – taking with it a huge swathe of the NZ magazine market.