SYDNEY, Wednesday: Special Group New Zealand leads the Kiwi finalists at Australia’s AWARD Awards, announced today.
Aussies snatch Max McKeon
AUCKLAND, Wednesday: Special Group Australia has lured Colenso BBDO CD Max McKeon to a creative director role in Sydney.
Futuristic consumer behaviour that will shape the next 10 years revealed in new study by dentsu
By Dan Bye*
As business leaders and marketers, the more we understand about consumers and their behaviour, the better we will be placed for future success. This is especially true as we look to recover from the economic and societal impacts of Covid-19, which has resulted in fundamental changes in how we all interact with the world around us.
Digital ad revenue surge
AUCKLAND, Wednesday: Digital advertising in NZ grew by almost 7% in 2020, according to the latest NZ Ad Industry Revenue Report out of the Advertising Standards Authority.
NZ ad revenue dip
WELLINGTON, Wednesday: Advertising revenue for the 12 months ended 31 December 2020 across main media was $2.449 billion– down $268 million on the previous year, The Advertising Standards Authority reports.
Stuff delivers ‘speed of growth’ insights for corporate NZ
AUCKLAND, Tuesday: Stuff has launched a new publication and economic index, The Monitor, providing a quarterly snapshot of the current business environment.
TBWA/NZ partners with Kiwi entrepreneur to launch sustainable cleaning & beauty brand
AUCKLAND, Today: TBWA\NZ Group has partnered with local entrepreneur Stephanie Duvander to launch a new sustainable, premium home essential oils range called Yours.
US adspend heads to $218 billion (updated)
LONDON, Today: The US advertising economy is projected to be worth $US218 billion ($NZ183 billion) this year, according to WARC Data.
LM&F backs Medtech’s GP message
AUCKLAND, Monday: Medtech and agency Lachlan McPherson & Friends have launched a campaign designed to encourage people to see their GP more regularly – to improve individual health outcomes and relieve pressures on the healthcare system.
