AUCKLAND, Friday: New Zealander Carl Allan has today launched Pedestal, a Perth-based global business platform providing a one-stop website & online marketing hub specifically for tradies.
New poems hit streets of Aotearoa
AUCKLAND, Thursday: Phantom Billstickers has curated a selection of original works by Kiwi poets Becky Woodall, Eamonn Tee, Simon Sweetman, Ruby Porter, Steve Thomas and David Eggleton.
Nielsen got it wrong
AUCKLAND, Today: A lecture about M+AD’s “duty of care” and 200 words of pure PR-speak was the best we could get out of Nielsen Sydney when we sought answers to their “request” for us to publish a corrected version of its latest NZ Magazines Toplines graphic.
Pressie Golds for Special, Fuse, TBWA, Eleven, Mango
AUCKLAND, Friday: New Zealand’s PR, brand experience, events and social media professionals gathered in the heart of Ponsonby at The Sapphire Room last night to recognise the best campaigns from the past 12 months, at the third Comms Council Pressie Awards.
Campaign Asia 2020 AoY (Updated)
SINGAPORE, Thursday: Special Group AUNZ’s two-nation network dominated the Campaign Asia Australia-NZ Agency of the Year Awards. DDB Aotearoa (no AU involvement) also took home serious metal.
Pead borrows Amsterdam’s red-lights for BMW 4 Series Coupé launch
AUCKLAND, Thursday: BMW has collaborated with integrated marketing agency Pead to stage an activation in The Viaduct inspired by Amsterdam’s nightlife – to celebrate the launch of the BMW 4 Series Coupé. The show-and-tell opens at 1pm today (Thursday), and runs till Friday.
$10k oOh! Media Prize
AUCKLAND, Thursday: oOh!media, celebrating its second awards season, is inviting the ad/media sector to vote for the most innovative out-of-home campaigns in 2020 – and is putting up $10,000 worth of out-of-home media as the prize.
Nielsen mags & newspaper readership
AUCKLAND, Today: Just as M+AD was about to go to press, we received the full Nielsen Readership Report (referred to in two earlier stories this morning).
Herald scores in Nielsen
AUCKLAND, Today: At press time, Nielsen had yet to officially release the results of its latest newspaper and magazine readership data, the NZ Herald and the magazine sector(see accompanying story) are already getting their messages out.
Global adspend recovery
SYDNEY, Today: An annual report by US research agency PQ Media reports that global adspend is projected to grow 5.9% in 2021, after Covid led a drop of 6.8% in 2020 (the first decline in 11 years).
