AUCKLAND, Thursday: NZME has partnered with search engine optimisation company Pure SEO, aiming “to provide Kiwi advertisers with expert advice and tools to improve their ranking” on search results pages.
Fergus tradie software appoints Republik for global work
AUCKLAND, Today: Fergus Job Software has – without a pitch – appointed full-service Freemans Bay indie Republik to manage its business here in New Zealand, Australia and the United Kingdom.
Eight Kiwis in Film & Mobile finals
CANNES, Wednesday: Seven ads from New Zealand have made the shortlist stage of the Cannes Film Lions. Saatchi & Saatchi has three, and one apiece went to DDB, Colenso BBDO, Clemenger BBDO and Special Group.
Sweet shop
AUCKLAND, Today: A new talent and content agency – an offshoot of Auckland PR agency Undertow Media – has put down its roots in Grey Lynn.
Nielsen counts the numbers
AUCKLAND, Today: Magazine readership is up strongly in Nielsen results released this morning – and a separate retail report shows Kiwis are buying more local magazines.
Is marketing moderation the new consumerism?
AUCKLAND, Wednesday: “So, as we marketers contemplate a second year of a global pandemic and beyond, do we see only trouble ahead or is this perhaps an opportunity to change the conversation?” asks DDB Aotearoa chief strategy officer Rupert Price, writing in an article just posted on the Comms Council website.
Tourist attraction
SYDNEY, Wednesday: Australasian production company Eight has signed award-winning director/DP duo Mitch Green & Louis English, who operate under the moniker Tourist. They are based in Australia, but work on both sides of the Tasman.
Chemistry wins H2O brand
AUCKLAND, Today: Westhaven indie Chemistry has been appointed by OnePure Artesian Water as its brand and outsourced marketing partner – without a pitch. There was no incumbent.
Southern Exposure
CHRISTCHURCH, Today: NZME is expanding its commercial presence in the South Island, appointing Ben Harris to lead NZME Christchurch, and promoting Matt Bowness to head NZME’s South Island agency team.
