The Mouse that Roars

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AUCKLAND, Today: BCG2 and independent media agency Together have brought back Te Ara Ahunga Ora/Commission for Financial Capability’s Sorted mouse in a new campaign called Making Sense of Money.

Venutto on Cochrane

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AUCKLAND, Monday: Saatchi & Saatchi might still be the most famous name in New Zealand advertising pop culture, but it now languishes behind DDB, FCB, Colenso BBDO and Stanley St – a situation recently appointed ceo Mark Cochrane is working to restore, according to an in-depth Damien Venuto profile published in Anzac Day’s NZ Herald.

WPP targets net zero emissions

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LONDON, Friday: In what WPP claims is “a first for the industry”, the ad giant has committed to reaching net zero in the emissions generated by the placement of advertising in the media for its clients.