TOKYO, Wednesday: A dentsu study of 1361 chief marketing officers across 12 markets (including 450 from Apac nations) reveals that, despite a challenging period, CMOs are reclaiming the strategic agenda with a particular focus on product development.

AUCKLAND, Wednesday: Britomart-based technology & analytics company Lens Outdoor has unveiled a new data integration partnership with independent Melbourne-based technology firm Seedooh.

AUCKLAND, Today: Special Group has found a unique way to create new business – via a free startup scheme that aims to find three new businesses that would benefit from a relationship with the AUNZ indie.

AUCKLAND, Today: The duo behind Newton-based indie agency Crave Global have created a novel campaign for their new ‘experimental’ bar, Thursday, which opens tomorrow (Thursday!) at 224 Symonds St.

AUCKLAND, Tuesday: In an evening of well-overdue celebration, the marketing industry came together last night to recognise the next-level marketing initiatives at the 2020 TVNZ-NZ Marketing Awards.

AUCKLAND, Today: After introducing their successful new brand positioning in March, followed by their love story and getting into their first home, ASB and WiTH Collective at dentsu have launched their next instalment of the Ben and Amy story just in time for a Kiwi summer.

AUCKLAND, Today: In another World First for New Zealand advertising and creative marketing, recognised freelance ideas merchant Phil ‘The Philter’ Parsonage has launched an “unprecedented” copy and content loyalty card programme.