AUCKLAND, Today: NZME has released new figures for its NZ Herald Premium online subscription news service – since launching in April last year, the daily numbers have reached 82,000.
External ‘Bias’ Outed
AUCKLAND, Today: NZ advertisers can ‘shop local’ by choosing domestic media platforms, says Sydney-based James Bayes, the AUNZ GM of global demand-side platform The Trade Desk.
Accent on Te Reo
AUCKLAND, Friday: Colenso BBDO and Spark have launched Kōrerotia Tō Kōrero – Tell Your Story, a campaign which aims to inspire Kiwis to tell their own stories in te reo Māori through Spark’s translation app Kupu.
Tower of Power
AUCKLAND, Today: NZ Sports Personality of the Year and UFC middleweight world champion Israel Adesanya has just flown out of Auckland to defend his world title against an undefeated Brazilian contender Paulo Costa on Friday.
Gateway to Auckland
AUCKLAND, Friday: As audiences return to our downtowns, oOh!media NZ has unveiled its newest premium street furniture site on Quay St – and labelled it one of the most impactful out-of-home advertising locations in the country.
Swatch this space
AUCKLAND, Thursday: Resene and its agency Mediastone came up with the idea of recreating some of the world’s most beloved masterpieces using Resene colour swatches.
Sweet Talk
AUCKLAND, Thursday: Media agency MBM – now part of Publicis Groupe – has developed a media & creative campaign for Whittaker’s new Berry Forest. PR is from SweenyVesty.
Digital No 1
AUCKLAND, Wednesday: Kiwis searching for online news have pushed the NZME digital news site nzherald.co.nz into top spot as New Zealand’s most popular digital news provider.
Nocturnal iconography
AUCKLAND, Today: Premixed drinks company Part Time Rangers have launched their new Brown Kiwi with a campaign from Pitchblack that rallies Ranger fans to support the national icon.
Federation spruiks AKL fest
AUCKLAND, Today: Indie integrated agency Federation has developed a standout brand identity, e-commerce website and multi-media campaign for ATEED’s Elemental AKL Festival, which makes a welcome return to the region in October.
