AUCKLAND, Today: Following a successful launch in Australia, Val Morgan Outdoor has partnered with out-of-home exchanges Hivestack, Vistar Media and Broadsign Reach to extend their VMO Work offering in NZ.
Brain Gain
AUCKLAND, Today: Leading PR firm Porter Novelli has appointed agency alumnus Brad Pogson to group account director in a newly created role, while Courtney Stayte returns as account director to support continued growth.
New lick of Paint
AUCKLAND, Today: The ProGroup are property-improvement and renovation specialists whose advertising needed a new reno of their own. Doing everything from grout to artificial lawns, they wanted a campaign that explained their business without being overly complex.
Social Studies
AUCKLAND, Today: Creative agency Crave have devised a social campaign to launch premium RTD brand Finery Cocktails. Creative director Hadleigh Averill said: “The creative takes a wry approach to Finery’s premium cocktails in a can, utilising a male and female character who are humorously OTT elitist.
Global Adspend Tumbles
NEW YORK, Tuesday: Global adspend is predicted to decline by 4.9% – amid unprecedented slowdowns at Google and Facebook. According to the research data analysed and published by StockApps.com, global ad spending could drop by 4.9% to US$614.73 billion in 2020.
QMS taps Seedooh (Updated)
AUCKLAND, Today: QMS NZ has contracted Seedooh’s independent reporting and verification platform for all future QMS Digital out-of-home campaigns.
Axis 2021 dates
AUCKLAND, Today: The Comms Council has set a date for next year’s Axis Awards – the winners will be announced (Covid-19 permitting) in Shed 10, Auckland, on Thursday 18 March 2021.
Bread-Blooded
AUCKLAND, Today: NZ brewer Citizen – with marketing nous from Special Group – have created a product that bites into New Zealand’s most wasted food item – bread.
NZ fashion site debut
AUCKLAND, Today: Writer Rebecca Wadey and former ed-in-chief of FQ & Simply You Zoe Walker Ahwa have launched Ensemble, a new online fashion, beauty and lifestyle website in competition to the traditional high-gloss magazine model.
