AUCKLAND, Friday: Colenso, PHD Media, NZME and Skinny have taken an innovative approach to content sponsorship with a new integrated content model, called Friendship, launched by The Hits Breakfast hosts Jono Pryor & Ben Boyce. (Scroll down for a combined credits list.)
The Big Apple
AUCKLAND, Today: Auckland University Press is about to release the first substantial book, Billy Apple: Life/Work, by Christina Barton, on the career of pop (and advertising) artist Billy Apple.
The Wright Stuff
AUCKLAND, Today: Unilever has appointed Wright Comms to handle the PR for its consumer and corporate portfolio, following a competitive pitch. The incumbent was Acumen.
Rolls Rocks
LONDON, Thursday: Rolls-Royce has unveiled a digital-friendly identity, carefully created by the Pentagram agency (London & New York). The luxury car brand has brought a refined version of its Spirit of Ecstasy emblem to the forefront of its new visual identity, complete with abstract visualisations and a tweaked wordmark.
The Ghetto Blaster still No 1
AUCKLAND, Wednesday: Radio users still opt for traditional transistors and car radios, according to the annual radio device insights report conducted by GfK and the Radio Broadcasters Association.
Covid Corp taps Authority PR (Updated)
AUCKLAND, Thursday: Authority PR has forged a strategic relationship with NZ’s Covid-19 Vaccine Corporation. CVC ceo Dr Robert Feldman said: “We propose a unique approach to the development of a vaccine utilising New Zealand biobead technology.
Philandering Feline
AUCKLAND, Today: No-one knows the comings and goings of a street like your local NZ Post courier. So FCB has created Three Timing Trixie, a brand spot that tells the tale of a philandering feline getting around multiple homes to maximise her mealtimes.
Wanted: More Kiwis
BUSAN, KOREA, Today: The Young Ad Stars competition is making a determined pitch for Kiwi young creatives and uni students this year.
A Life less Ordinary
AUCKLAND, Today: Wellington & Auckland full-service indie BCG2 has created a new lifestyle campaign for specialised rural insurance company FMG.
No Hands

AUCKLAND, Today: Is the handshake dead? Here’s a Business Section story from this morning’s Herald: “Forged in antiquity, the preferred office greeting of the corporate era has survived the peace-sign-as-hello 1960s; the deal-clinching high-five 1990s; and the bro hug of the past decade (a manly-man micro-Heimlich ascending all the way from the playing fields to the Obama White House).