AUCKLAND, Today: No-one knows the comings and goings of a street like your local NZ Post courier. So FCB has created Three Timing Trixie, a brand spot that tells the tale of a philandering feline getting around multiple homes to maximise her mealtimes.
Wanted: More Kiwis
BUSAN, KOREA, Today: The Young Ad Stars competition is making a determined pitch for Kiwi young creatives and uni students this year.
A Life less Ordinary
AUCKLAND, Today: Wellington & Auckland full-service indie BCG2 has created a new lifestyle campaign for specialised rural insurance company FMG.
No Hands
AUCKLAND, Today: Is the handshake dead? Here’s a Business Section story from this morning’s Herald: “Forged in antiquity, the preferred office greeting of the corporate era has survived the peace-sign-as-hello 1960s; the deal-clinching high-five 1990s; and the bro hug of the past decade (a manly-man micro-Heimlich ascending all the way from the playing fields to the Obama White House).
Hello Melbourne
AUCKLAND, Wednesday: NZ’s Special Group has launched its third office, in Melbourne, and hired Paige Prettyman into the newly created role of general manager, Melbourne.
Into the void
WELLINGTON, Wednesday: Designed by Klim Type Foundry’s Kris Sowersby – and unveiled globally this month – Signifier’s digital immateriality draws on a deeply material past.
Sabre Dance
AUCKLAND, Today: Newmarket-based Boyd PR is a finalist in three categories at the 2020 Sabre Awards Asia-Pacific for its work with mental health app Mentemia.
Banner of the Future
AUCKLAND, Today: JCDecaux NZ has introduced new environmentally friendly material for its billboards, describing the development “as part of our commitment to protect the environment through socially responsible, sustainable products and pollution prevention”.
The return of Home & Fashion Quarterly
AUCKLAND, Today: NZ-owned publisher Parkside Media has acquired iconic magazine brands Home and Fashion Quarterly from failed German publisher Bauer.
Seen & Herd
MT MAUNGANUI, Today: BoP-based creative agency Wave has devised a new digital campaign for agricultural management tool OverseerFM, letting Kiwi farmers know they have choices when it comes to managing sustainable impact.
