Single agency recipe

EditorNews

AUCKLAND, Tuesday: Goodman Fielder has awarded its full portfolio of brands to a single creative agency, DDB New Zealand. The move follows a competitive pitch and will see DDB working across more than 10 leading brands including Vogel’s and Molenberg, Meadow Fresh, Puhoi Valley, Yoplait, Chelsea and Edmonds.

Chick Flicks

EditorTVCs, News

AUCKLAND, Tuesday: In February, Burger King and Pitchblack convinced the beef-loving town of Bulls to try the new plant-based Rebel Whopper. In the first six weeks after launch, sales were +87% above sales forecast and, with the burger selling out momentarily in some restaurants, it would become one of BK’s most successful launches.

Ad rules updated

EditorNews

AUCKLAND, Today: The Guide on Election & Referenda Advertising has been updated to reflect the new date for the New Zealand 2020 General Election.

True defies Covid trend

EditorNews

AUCKLAND, Today: Independent agency True has boosted its crew with four new appointments across strategy, client management, content production and creative technology.

Stanley St wins ITM

EditorNews

AUCKLAND, Today: Stanley St has been appointed as the new creative agency for building materials supplier ITM, following a competitive pitch.

Covid extension kicks in

EditorNews

AUCKLAND, Today: The Comms Council has announced an extension to the dates of the 2020 NZ Effie Awards, due to the current Covid-19 restrictions.

Silence is Golden

EditorNews

SINGAPORE, Yesterday: Dentsu’s Moment Against Silence campaign for Movember (already a winner at the Comms Council Pressie Awards) has won Gold & Silver at the APAC Festival of Media.

E = mc²

EditorNews

AUCKLAND, Today: Westhaven full-service indie Chemistry has appointed two managing partners and expanded its client service capabilities with a senior account manager promotion and a new hire.

Gold Diggers

EditorNews

SINGAPORE, Friday: Thursday night saw the APAC Festival of Media Awards held virtually over a live streamed event across the Asia Pacific region.

Hi-Fi

EditorNews

AUCKLAND, Today: Saatchi & Saatchi has created a new campaign for Chorus, which claims that Kiwis don’t have to put up with a sub-par broadband experience. “There is a solution out there for them in the form of fibre broadband and all they need to do is ask for it,” said a statement from the agency, released this morning.