M&C A-OK

EditorNews Make a Comment

AUCKLAND, Today: M&C Saatchi NZ made the news last week with a big outdoor campaign for Countdown, prompting M+AD to ask the agency’s Auckland-based operations director Sarah Hobden for an update on the NZ arm of the agency.

Eat tarantula – drink Tiger

EditorNews Make a Comment

AUCKLAND, Today: Tiger Bar Snacks have launched at the centre of East Of What You Know, a neew platform that heroes the very essence of Tiger’s culture by embracing the unfamiliar in refreshingly different ways.

A Valentine’s Day present

EditorNews Make a Comment

AUCKLAND, Today: A new campaign designed by Auckland agency Republik – with PR input from Impact – to help Kiwis find a love of books will see dozens of bestsellers given away for free today (Valentine’s Day).

Sydney taps growth maestro

EditorA+D, News Make a Comment

SYDNEY, Thursday: MediaCom Australia has appointed Kiwi Matthew Vogts to the newly created role of ANZ chief growth officer AUNZ, responsible for client and agency business development across its Australian and New Zealand businesses.

The digital Top 10

EditorNews Make a Comment

AUCKLAND, Thursday: Canadian social media management platform Hootsuite has released its 2020 Global Digital Report – which includes detailed analyses of the market in NZ.

The human touch

EditorNews Make a Comment

AUCKLAND, Wednesday: “Even though people make mistakes and often are the reason an error occurs, we want them over machines,” writes DDB ANZ CCO Damon Stapleton in his latest blog posting (about the exit of NZ’s last Blockbuster video store – in Dargaville).

Purple heart

EditorNews Make a Comment

AUCKLAND, Today: The New York Times best-selling comms author Seth Godin is coming to New Zealand and Australia in May for a series of seminars.

Amen to that!

EditorNews Make a Comment

AUCKLAND, Today: Episode 49 of Love This Podcast launched this week – a bi-weekly Colenso series where CD Beth O’Brien and comms director Joe Carter interview the world’s creative leaders about creativity, culture, business and innovation.

Get Shorty

EditorNews Make a Comment

AMSTERDAM, Wednesday: An ultra-short advertisement of as little as two seconds is able to convey brand, product and message more effectively than the first few seconds of a regular 30-second online spot, according to new research.

Everything’s peachy

EditorNews Make a Comment

AUCKLAND, Tuesday: New Zealanders are enjoying fresh stone fruit on their daily commute, with bus stops in Auckland and Wellington transformed into orchards as part of a new oOh!media campaign with Countdown.