AUCKLAND, Today: Publicis Groupe NZ has just unveiled Publicis Liberté, a new flexible working approach for their NZ-based agencies – Digitas Affinity ID, Frontside, MBM, Saatchi & Saatchi, Starcom and Zenith.
In vino veritas
AUCKLAND, Today: Villa Maria has teamed up with US director Colin West and an American film crew to create a feature-length documentary that follows Kiwis in the making of a Villa Maria wines vintage.
Tribal rhythms
AUCKLAND, Tuesday: Tribal Worldwide NZ has been appointed as lead social agency for Samsung NZ following a competitive pitch.
Out of hibernation
AUCKLAND, Tuesday: A familiar face to generations of Kiwis, biscuit-loving Cookie Bear, has undergone a modern transformation thanks to the team at True, and their new tvc campaign.
Future shock
AUCKLAND, Today: The Marketing Association and The Radio Bureau are getting together to hold a free breakfast event with Australian radio futurologist James Cridland.
Charm puts on weight
AUCKLAND, Today: After relaunching their new look agency in 2018, Jo Tacon & Carren Richardson-Park have continued to grow their business quietly and assuredly, both with new hires as well as winning new clients.
New role for Maher
AUCKLAND, Monday: Two top-level changes at TVNZ – commercial director Paul Maher is taking on the newly formed role of business strategy director, replaced by Jodi O’Donnell.
The contenders: DDB, FCB, Pitchblack
AUCKLAND, Today: New World, New Zealand’s biggest spender on advertising in the supermarket sector, is currently pitching for a new ad agency.
Tart for tart’s sake
AUCKLAND, Today: As usual, lots to choose from in NZ media in the past week. But hard to beat this beauty from the Recipes page in Stuff’s Sunday Star-Times’s Sunday magazine – created, no doubt, by some lowly, uncredited, sub.
