SINGAPORE, Thursday: New Zealand has won three Grands Prix – plus two heavyweight Special awards at the Spikes Asia.
Strategic hire
AUCKLAND, Today: Dentsu has today announced the appointment of Dan Bye as managing director – group strategy for New Zealand, responsible for growing the strategic offering for dentsu across NZ, and leading a multi-disciplinary team of strategists across channel and creative capability.
Visceral Sense
AUCKLAND, Wednesday: Northcote Point-based shop Rise & Shine PR has won a pitch to be appointed NZ PR agency for leading Australian personal and home fragrance brand Glasshouse.
A Manifesto for Mediocrity
By Paul Catmur*
“I know of no one more qualified to write about mediocrity.” – Sir John Hegarty
Now that I spend most of my time out of the industry, I have considerable time for reflection on what is laughingly referred to as a career. After many walks along the beach throwing sticks for my pet four-legged fish I am coming to the heretical conclusion that many Creatives in advertising would be better off if they stopped trying to be brilliant and instead concentrated on making the most of being mediocre.
Nicky Bell in global spotlight
LOS ANGELES, Today: Facebook has appointed New Zealander Nicky Bell as its new global VP of Facebook Creative Shop.
The Power of Print
AUCKLAND, Today: Phantom Billstickers has added a passionate voice to the growing chorus of ad/media experts reawakening to the power of print.
New senior strategist at True
AUCKLAND, Today: Grey Lynn creative indie True has appointed Harry Taylor to the role of senior strategist, effective immediately. True strategy director Ruth Blair said: “Harry is a perfect fit for True as he embodies the agency’s philosophy of helping brands to contribute to our culture in a positive way.
NZ ad market recovery hiccup
SYDNEY, Wednesday: New Zealand’s media agency market experienced a pause in its advertising recovery in January, reporting a slight decline in advertising expenditure after two months of growth, according to the latest report from Standard Media Index AUNZ.
About time
AUCKLAND, Today: The final deadline for the 2021 Beacons Awards is upon us – the closing gong sounds at 5pm this Friday 5 March.
