AUCKLAND, Today: At least 7500 people work in NZ creative comms companies, an industry insider told M+AD (following our earlier inquiry).
One for the honey (Updated)
AUCKLAND, Today: The makers of the world’s highest-rated Manuka honey, The True Honey Co, has assigned lead advertising creative duties and appointed strategic marketing partner on its global brand to Federation NZ.
Does TikTok really make sense for Microsoft?
SYDNEY, Today: TikTok is a young juggernaut well placed to weather the standard social network growing pains in front of them – namely monetisation and audience scaling,” wrotes DDB Sydney head of social Alex Watts in a timely B&T guest post.
Making Scents
AUCKLAND, Thursday: Just what does the internet smell like; spicy memes, thirst traps, salt bae, fake tan? To answer this most pressing of questions, promoting its broadband offering, 2degrees and TBWA have brought back Rhys Darby for one last mission.
Green Light
AUCKLAND, Today: Contact Energy, New Zealand’s second-largest energy company, has appointed Special Group as its new creative agency, following a pitch.
#2 in Asia-Pacific
NEW YORK, Wednesday: New Zealand agency Alexander PR has been recognised as the second-best small agency (5-20 employees) to work for in Asia-Pacific by global public relations industry organisation PRovoke Media (formerly The Holmes Report).
Vape ads shot in-house before law change
AUCKLAND, Wednesday: The new campaign launched today for Kiwi-owned vape company Alt – including two tvcs and print ads – was produced entirely in-house.
The Kiwi Connection
PROVIDENCE, RHODE ISLAND, Wednesday: A major new book on the esports (competitive gaming) industry has just launched. And the author, William Collis, has a Kiwi connection.
Finishing School
BUSAN, Today: NZ’s MDS AdSchool students are celebrating the achievements of the 19 finalists through to the shortlist stage of Korea’s Ad Stars – and two finalists for the Student Orcas.
