AUCKLAND, Today: Following the end of the nationwide lockdown in May, the out-of-home sector’s revenue has been on a positive recovery trajectory which is expected to continue into 2021.
Saatchi taste-tests Nestlé Original Kiwi Dip
AUCKLAND, Today: Saatchi & Saatchi has produced a new summer creative platform for Nestlé Original Kiwi Dip. Made for Mates features a series of 15-second films (the Saatchi team have affectionately called ‘Dipcoms’).
Darryn Melrose returns to MDS (Updated)
AUCKLAND, Today: Former Media Design School ceo Darryn Melrose is returning to the business as GM of design & creative technology at MDS, Torrens University Australia and Think Education.
FCB Media welcomes return of Terri Collier
AUCKLAND, Friday: FCB Media is welcoming the return of Terri Collier as its new general manager, effective immediately.
Agri-shop grows
TIMARU, Today: Waikato & South Canterbury agribusiness creative Agency Artikel & Swint has strengthened its team with Sara Williamson joining from Plato.
Colenso MD takes on global role with tech start-up
AUCKLAND, Friday: After 15 years with Colenso BBDO, five as its managing director, Scott Coldham “has decided to leave the agency to take on a new set of opportunities” as chief marketing officer with NZ technology company Whip Around and local menswear brand Asuwere.
Pump It Up
AUCKLAND, Today: DDB Aotearoa has created a new brand campaign, Dairy Dancing, for Coca Cola Amatil’s Pump. ECD Gary Steele said: “The 60” tvc brings to life the undeniably good feeling of becoming hydrated with Pump when you’re thirsty, through the combo of dance, a dairy, and an unlikely hero in full cycling kit.
Today We Rise
NEW YORK, Today: Ogilvy USA moved fast to produce a simple and powerful ad – edited from raw footage shot around yesterday’s Biden inauguration – for Girl Up, a gender equality outfit from the United Nations Foundation.
Women & Advertising
AUCKLAND, Today: The Marketing Association has engaged three prominent ad execs and a radio DJ to present its timely Women in Marketing event next month, which aims to “showcase the stories, talent, and insights of the women (and men) in our industry, while also discussing how to best engage women as a target audience”.
