AUCKLAND, Today: Extract from DDB ANZ CCO Damon Stapleton’s blog: “Crazy ideas make companies grow. Especially when business models change. Which seems to be happening more and more these days.
AUCKLAND, Today: “Consumer trust is critical,” Association of NZ Advertisers ceo Lindsay Mouat told NZ Herald business writer Damien Venuto. You don’t need to be a genius to figure out Mouat was referring to the Trivago scandal.
AUCKLAND, Today: Contact Energy (with creative shop Bob’s Your Uncle, media agency Rocket, and photographer Vicki Leopold) is championing the saviours of the Kiwi summer – dairy owners – in the first iteration of a tribute to SMEs.
AUCKLAND, Today: Plant-based food brand MorningStar Farms believes it has captured the “flexitarian zeitgeist” with a first-of-its kind Uber Eats partnership, and a pop-up restaurant platform devised and managed by TBWA\Eleven PR.
AUCKLAND, Thursday: Trade Me has extended its There’s someone for everything platform through Colenso BBDO and Clemenger BBDO, aiming to prove that “no matter what you’re selling on Trade Me, there’s someone out there who’ll love it”.
WELLINGTON, Today: Publicist Amanda Vaisigano has developed affordable online and in-person workshops and courses that teach small Kiwi business owners how to ‘Crack their own PR’.