New Direction

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AUCKLAND, Today: Special Group NZ has launched a new student recruitment campaign for The University of Waikato, highlighting the institution as a welcoming and friendly university of national and international standing, with a wide range of quality programmes on offer.

Kiwis win in Oz

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SYDNEY, Tuesday: Aussie site Bestadsontv has featured two powerful Kiwi winners in its Best Interactive division this week – WiTH Collective’s ASB Borrow The All Blacks, and Clemenger Wellington’s Voice of Racism (starring the voice of Taika Waititi).

Lest We Forget

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AUCKLAND, Today: Alexander PR (for the RSA Let’s Not Forget fundraising campaign), and TBWA (for its D&AD Pencil-winning Mr Humfreez) were the only agencies named among the finalists for the 2020 NZ Marketing Awards.

Trust Power

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AUCKLAND, Today: 147-year-old crown-owned entity Public Trust has appointed Special Group as its lead brand agency following a competitive pitch.

The Second Coming

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LONDON, Monday: The World Out of Home Organisation (WOO – formerly known as FEPE) is launching a worldwide digital campaign, OurSecondChance, from recently appointed UK creative agency New Commercial Arts.

Return to Sender

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AUCKLAND, Monday: Multi-awarded Kiwi creative Simon Vicars, former creative director at adam&eve DDB London, has returned to Colenso BBDO as executive creative director.

Finally Made It!

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AUCKLAND, Today: Saatchi & Saatchi New Zealand has appointed Steve Cochran as their new chief creative officer. He replaces the agency’s former CCO Toby Talbot, who moved to Barcelona with the DDB Network in February.