AUCKLAND, Today: FCB strategy GM Sue Gill and Stanley St head of strategy Dan West are among the featured presenters at Marketing Association’s Women in Marketing 2021, an event that “celebrates talented women in the industry”.
Craigs invests in R&R
AUCKLAND, Today: Rainger & Rolfe has launched a new campaign for Craigs Investment Partners to communicate their new positioning: Everyone’s Investment Story Is Different.
ABs & Snoop Dog stir it up
AUCKLAND Today: Kingsland-based integrated creative indie Dark Horse has won two international pieces of business (both Kiwi favourites) – Jockey (in a pitch) and SodaStream.
Research Effectiveness Awards 2021
AUCKLAND, Today: Rainger & Rolfe’s Ant Rainger, Comms Council ceo Paul Head, and PRINZ ceo Elaine Koller have been named among the judges for the 2021 NZ Research Association Effectiveness Awards.
Guy Horrocks back on deck
AUCKLAND, Today: NZME has appointed Kiwi tech entrepreneur Guy Horrocks to its board – as an independent director. NZME chairman Barbara Chapman told the NZX (in a statement): “Guy brings a background in successfully growing digital businesses, strong capability in the commercialisation of data and a focussed entrepreneurial mindset to our board”.
School Road & Stuff team up
AUCKLAND, Today: NZ-owned magazine publisher School Road has confirmed a content-sharing agreement with news site Stuff.
A comprehensive, single source
AUCKLAND, Today: The IAB is launching it 2021 Programmatic Digital Out of Home Buyer’s Guide this morning, in response to a market requirement for clarity and practical advice for advertisers and agencies that are looking to invest in this “new and exciting” way of transacting digital out of home (DOOH).
Toyota Hilux and Radio Hauraki – ‘an unbreakable bond’
AUKLAND, Today: Off the back of a successful campaign launch that has placed Toyota Hilux “firmly in the centre of the national Ute conversation”, Toyota & Starcom have extended the comms strategy into the popular vernacular of Radio Hauraki.
NZME taps FCB whiz
AUCKLAND, Friday: NZME has appointed James Butcher as head of digital audio. Currently, Butcher is digital media GM at FCB NZ.
Dead Poets Society
AUCKLAND, Friday: As a tribute to possibly the worst year in human history (or to simply help you forget the entire thing), The BC&F Dentsu Distillery & Designery has teamed up with The Spirits Workshop to create a … gorse-infused absinthe!
