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Don’t read this – Jetstar’s reverse psychology sale

Editor August 13, 2025News Make a Comment

AUCKLAND, Today: Jetstar and Thinkerbell Aotearoa put reverse psychology to the test with a cheeky activation daring Kiwis to do exactly what they were told not to.

READ MORE

No pressure, just popcorn – The Police recruitment drive with a twist

Editor August 13, 2025News Make a Comment

AUCKLAND, Today: New Zealand Police and agency EightyOne have unveiled a recruitment tool with a twist — and popcorn. It’s an eye-catching way to spark interest in policing while giving potential recruits a taste of the job.
READ MORE

FreshChoice dashes into homes with new DoorDash delivery

Editor August 13, 2025News Make a Comment

AUCKLAND, Today: FreshChoice has joined DoorDash, making it easier than ever for Kiwis to get groceries delivered straight to their door – no more long supermarket trips on a busy Sunday.

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Arrivals & Departures: Advertising is a team sport – Toby Talbot wraps up Ogilvy role

Editor August 13, 2025A+D, News Make a Comment

AUCKLAND/SYDNEY, Today: Ogilvy has confirmed ANZ Chief Creative Officer Toby Talbot is wrapping up his role this week, bringing to a close more than three and a half years with the agency.
READ MORE

The Marketing Club and SMK launch new era of flexible marketing education

Editor August 12, 2025News Make a Comment

AUCKLAND, Today: Marketers across Australia and New Zealand will soon have easier access to professional development thanks to a new partnership between grassroots community The Marketing Club (TMC) and digital training provider SMK.

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Musashi takes Energy Amplified to the road in NZ first

Editor August 12, 2025News Make a Comment

AUCKLAND, Today: Auckland commuters are in for a treat as Musashi and MediaWorks unveil New Zealand’s first fully LED-wrapped bus — a bold new way to showcase Musashi’s Energy Amplified brand line on the move.
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Bitcoin buys its way onto NZ billboards

Editor August 12, 2025News Make a Comment

AUCKLAND, Today: A billboard campaign in Christchurch has been paid for entirely in Bitcoin — possibly a world first. Localcoin ATM, New Zealand’s fastest-growing crypto ATM provider, teamed up with Jolly Billboards to make it happen.
READ MORE

Wealthpoint appoints Chemistry to spark growth and online transformation

Editor August 11, 2025News Make a Comment

AUCKLAND, Today: Chemistry has teamed up with Wealthpoint, New Zealand’s leading adviser-owned financial advice and insurance network, to drive a major digital overhaul and fuel bold membership growth goals.

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True helps Longform craft a brand built to last

Editor August 11, 2025News Make a Comment

AUCKLAND, Today: Founded by Des Rusk, Longform draws inspiration from Aotearoa’s rich history of premium merino wool and a belief in making fewer, better products that stand the test of time.

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CYRIL brings the remix to the NZ Marketing Awards dancefloor

Editor August 11, 2025News Make a Comment

AUCKLAND, Today: The wait is over — CYRIL is set to light up the 2025 YouTube NZ Marketing Awards. The Aussie DJ will bring his high-energy, genre-bending remixes to Spark Arena next month.

READ MORE
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TVCs of the week

 

 

 

Arrivals & Departures

Arrivals & Departures: Peter Filopoulos joins Bastion for experience expansion

March 24, 2026 | By Editor

AUCKLAND, Today: Bastion is bolstering its experience offer with the appointment of Peter Filopoulos as Managing Director, Experience, with the senior industry figure set to start in early April. Read more

Arrivals & Departures: Jesse James brings his visual flair to The Sweetshop

March 18, 2026 | By Editor

AUCKLAND, Today: The Sweetshop New Zealand has welcomed Jesse James McElroy to its local roster, adding a director known for sharp comedy, strong visual craft and a style that knows how to get noticed. Read more

Arrivals & Departures: dentsu ANZ brings in Danica Bellchambers for top data and AI role

March 17, 2026 | By Editor

AUCKLAND, Today: dentsu ANZ has named Danica Bellchambers as its new Chief Data & Technology Officer, starting 11 May, as it sharpens its focus on using data, technology and AI to drive stronger client results. Read more

Arrivals & Departures: Thrive taps former DDB global chairman Marty O’Halloran

March 13, 2026 | By Editor

SYDNEY / AUCKLAND, Today: Marty O’Halloran, former Global Chairman of DDB Worldwide, has joined Thrive PR and Communications AU/NZ in a strategic advisory role, marking a significant step in the agency’s next phase of growth. Read more

Arrivals & Departures: Analytic Partners appoints Andy Ford to senior APAC role

March 10, 2026 | By Editor

AUCKLAND, Today: Analytic Partners has strengthened its APAC leadership team, appointing marketing analytics leader Andy Ford to the newly created role of Associate Vice President. Read more

Arrivals & Departures: Kasper Häggström joins EXIT with distinctive Scandinavian edge

March 6, 2026 | By Editor

AUCKLAND, Today: Kasper Häggström has joined the EXIT roster, bringing his distinct Scandinavian humour to commercials. Read more

Arrivals & Departures: One Plus One grows with senior Wellington hire, Esther Robinson

March 4, 2026 | By Editor

AUCKLAND, Today: Auckland-based independent agency One Plus One Communications is expanding south, appointing Esther Robinson as Director of Government Relations and officially launching a Wellington presence alongside a dedicated Government Relations offering. Read more

Arrivals & Departures: Sling & Stone signals future focus with NZ leadership change

March 3, 2026 | By Editor

AUCKLAND, Today: A leadership shift is underway at Sling & Stone, with Sian Church stepping down as Head of New Zealand after seven years steering the local operation. Read more

Honouring the Legacy of Jim Wilson

March 2, 2026 | By Robin McDonnell

AUCKLAND, Today: Phantom Billstickers is deeply saddened to share the news that our founder — Jim Wilson has passed away peacefully in his sleep, of natural causes.  Read more

Arrivals & Departures: Flying Fish signs new director Charlotte Evans for New Zealand

February 25, 2026 | By Editor

AUCKLAND, Today: Flying Fish has added director Charlotte Evans to its roster for representation in New Zealand, bringing a filmmaker known for blending cinematic craft with emotionally grounded storytelling. Read more

Arrivals & Departures: Sam Casey appointed Head of Performance at Thompson Spencer

February 25, 2026 | By Editor

AUCKLAND, Today: Thompson Spencer has brought Sam Casey on board as Head of Performance, boosting its integrated media muscle as the agency keeps gaining momentum across local and international work. Read more

Arrivals & Departures: McCann strengthens integration with key appointments

February 24, 2026 | By Editor

AUCKLAND, Today: McCann Group New Zealand is reshaping its leadership as it pushes deeper into integration, appointing Zac Stephenson as Managing Director, Media and promoting Terri Collier to the new group role of Chief Client Officer. Read more

Arrivals & Departures: Unbound sets new leadership direction

February 24, 2026 | By Editor

AUCKLAND, Today: Unbound is reshuffling its leadership team, with founder Quentin Weber and senior leader Jason Tiller stepping into newly elevated roles as the Waikato-based digital agency ramps up its strategic and commercial growth. Read more

Arrivals & Departures: Joanne Norton joins Bastion as managing director of insights

February 24, 2026 | By Editor

AUCKLAND, Today: Bastion has locked in a new Insights lead, with Joanne Norton set to join as Managing Director in mid-April, reporting directly to Group CEO Cheuk Chiang. Read more

Arrivals & Departures: Jacqui Loates-Haver returns to lead Kia Ora magazine

February 20, 2026 | By Editor

AUCKLAND, Today: Are Media has brought Jacqui Loates-Haver back to helm Kia Ora, Air New Zealand’s flagship inflight magazine, kicking off a fresh chapter for the long-running title. Read more

Arrivals & Departures: Anthem strengthens team with two hires

February 17, 2026 | By Editor

AUCKLAND, Today: Two new hires are bolstering Anthem’s comms muscle, with senior specialist Conor Roberts and rising talent Alicia Lemmer joining the integrated agency as it expands leadership strength and consultancy depth. Read more

Arrivals & Departures: OMD taps Blair Alexander as CEO to guide next chapter growth

February 17, 2026 | By Editor

AUCKLAND, Today: OMD is bringing in Blair Alexander as New Zealand CEO from 2 March, stepping in to steer operations and shape future-ready capabilities for the agency’s next growth phase. He reports to Nikki Grafton. Read more

Arrivals & Departures: Havas appoints Olly Taylor as Group Chief Strategy Officer

February 12, 2026 | By Editor

AUCKLAND, Today: Havas ANZ is doubling down on integration, expanding Olly Taylor’s remit and appointing him Chief Strategy Officer for the Group, leading strategy across both creative and media agencies under the Village model. Read more

Arrivals & Departures: misterwolf strengthens leadership with Susie Darling

February 5, 2026 | By Editor

AUCKLAND, Today: Independent creative agency misterwolf has appointed Susie Darling as Partner and General Manager, building on a record 2025 and marking the next phase of growth as the agency approaches its second decade. Read more

Arrivals & Departures: Dentsu taps Nikki McKelvie to lead creative in Aotearoa

February 5, 2026 | By Editor

AUCKLAND, Today: Dentsu has named Nikki McKelvie as Managing Director of Dentsu Creative Aotearoa, tasking her with leading the creative practice and building on strong momentum as the business continues to grow its client portfolio. Read more

Arrivals & Departures: Neil Marolia joins AIA NZ as Head of Brand & Marketing

February 5, 2026 | By Editor

AUCKLAND, Today: AIA NZ has appointed Neil Marolia as Head of Brand & Marketing, starting 9 January 2026, bringing deep local and global brand experience to the leadership team. Read more

Arrivals & Departures: Ginny Woo joins YS to strengthen integrated model

February 3, 2026 | By Editor

AUCKLAND, Today: YS has strengthened its digital leadership with the appointment of Ginny Woo as Digital Marketing Manager, adding further weight to the agency’s integrated approach across media, data, creativity and technology. Read more

Arrivals & Departures: Designworks taps global brand leader Megan D’Audney for top role

February 2, 2026 | By Editor

AUCKLAND, Today: Designworks has appointed experienced leader and business founder Megan D’Audney as its new Managing Partner, with the Auckland-based role marking a return home after years working offshore. Read more

Arrivals & Departures: Saatchi & Saatchi NZ backs Annabel Rees for senior client role

January 30, 2026 | By Editor

AUCKLAND, Today: Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager - Clients, recognising her leadership, standout client partnerships and the role she’s played in driving growth and creative momentum across the agency. Read more

Arrivals & Departures: HYPER strengthens creative leadership with Paul Bayley

January 19, 2026 | By Editor

AUCKLAND, Friday: HYPER has added Paul Bayley as Creative Director, strengthening its creative leadership and boosting impact for some of New Zealand’s biggest FMCG brands and retailers. Read more

Arrivals & Departures: YS welcomes Sophie Radford to lead integrated creative and media

January 19, 2026 | By Editor

AUCKLAND, Today: YS has added Sophie Radford to lead its integrated creative and media offering, following a strong year of growth. Radford joins from Spark Foundry, where she was a client partner across all aspects of agency client management. Read more

Arrivals & Departures: Flying Fish welcomes Alva Casey into key content leadership role

January 19, 2026 | By Editor

AUCKLAND, Today: Flying Fish has started the year by welcoming Alva Casey into a key role, overseeing Fish&Clips, the company’s content division, and Fanclub, its stills photography roster. Read more

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