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WOO tackles audience measurement at Seoul panel

Editor September 24, 2025News Make a Comment

AUCKLAND, Today: Gideon Adey, WOO Measurement Consultant, is set to take the stage alongside OOH leaders Daewon Kim, CEO & Founder of PODO Media Network, Ichiro T. Jinnai, President of Hivestack Japan, and Elizabeth McIntyre, CEO of OMA and MOVE Australia.

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TBWA\NZ takes Gold at 2025 APAC Effies

Editor September 24, 2025News Make a Comment

AUCKLAND, Today: TBWA\New Zealand has scored big at the 2025 APAC Effie Awards, nabbing one of only 12 Gold Effies across the region – and the sole Gold for New Zealand.
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New Zealand’s Out of Home industry launches knOOH in major measurement leap

Editor September 24, 2025News Make a Comment

AUCKLAND, Today: New Zealand’s Out of Home Media Industry has unveiled knOOH, a landmark step in audience measurement, delivering the country’s first unified AMS (Audience Measurement System).
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TVNZ unveils co-viewing model for TVNZ+ streaming

Editor September 23, 2025News Make a Comment

AUCKLAND, Today: TVNZ will roll out its co-viewing audience model next month, giving advertisers and agencies a clearer picture of the true scale of TVNZ+ streaming audiences on connected TVs.

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New World and DDB Aotearoa launch Certified Wonderful to hero butchers

Editor September 23, 2025TVCs, News Make a Comment

AUCKLAND, Today: DDB Aotearoa and New World have teamed up for Certified Wonderful – an integrated campaign that shines a spotlight on New World’s skilled butchers while reinforcing its reputation for fresh, quality meat.

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Whau Foundation partners with Run on campaign launch

Editor September 23, 2025News Make a Comment

AUCKLAND, Today: Run Aotearoa has teamed up with the Whau Mental Health Research Foundation on a bold new appeal, setting out to raise $50,000 by World Mental Health Day on 10 October 2025.
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Arrivals & Departures: Luke Farmer joins Bastion Shine as new Managing Director

Editor September 22, 2025A+D, News Make a Comment

AUCKLAND, Today: Bastion Shine has welcomed Luke Farmer as Managing Director of Bastion Creative Auckland, where he’ll report directly to CEO Toby Sellers.

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Specsavers appoints Ogilvy PR across Australia and New Zealand

Editor September 22, 2025News Make a Comment

MELBOURNE, Today: Specsavers has chosen Ogilvy PR as its new earned communications partner across Australia and New Zealand, consolidating its PR activity into one agency.
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Spark shows life’s better with a powerful network

Editor September 22, 2025TVCs, News Make a Comment

AUCKLAND, Today: Spark has teamed up with Colenso on a fresh brand campaign that celebrates how life feels better with a powerful network. It also marks the launch of Spark’s new positioning: It’s better with Spark.

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One million minutes to move for Diabetes NZ

Editor September 22, 2025News Make a Comment

AUCKLAND, Today: Aotearoa is being challenged to get moving this November, as Diabetes NZ launches its first-ever One Million Minutes of movement campaign.

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TVCs of the week

 

 

Arrivals & Departures

Arrivals & Departures: Olivia Altavilla brings Life’s Wrinkles to EXIT

May 1, 2026 | By Editor

AUCKLAND, Today: EXIT has added director Olivia Altavilla to its roster, bringing a filmmaker known for honest, emotionally rich stories and characters that feel genuinely lived-in. Read more

Arrivals & Departures: Joanna Barnes joins Bastion as integrated offering creates real opportunity

April 30, 2026 | By Editor

AUCKLAND, Today: Bastion has appointed Joanna Barnes as Executive Media Director, strengthening its fast-growing media offering during a busy period for the agency. Read more

Arrivals & Departures: First Table appoints Alex Cappy as CEO for next expansion phase

April 30, 2026 | By Editor

QUEENSTOWN, Today: First Table has appointed global startup executive Alex Cappy as Chief Executive Officer, as the New Zealand-born dining platform ramps up its United Kingdom expansion. Read more

Arrivals & Departures: Together brings in four senior planners to Auckland team

April 24, 2026 | By Editor

AUCKLAND, Today: Together has added serious senior firepower to its Auckland team, appointing four experienced planners as the independent media agency keeps up its strong growth. Read more

Arrivals & Departures: The Spinoff expands its commercial capability with two hires

April 23, 2026 | By Editor

AUCKLAND, Today: The Spinoff, delivering one of New Zealand’s most engaged digital audiences (14.1 average engaged minutes per session), today announces two key appointments to its commercial team, strengthening its ability to deliver high-impact content and measurable campaign performance for brand partners. Read more

Arrivals & Departures: Sian Church joins Shuttlerock for a pivotal growth chapter

April 22, 2026 | By Editor

AUCKLAND, Today: Shuttlerock has appointed Sian Church to lead global marketing and communications, with the Auckland-based role focused on shaping the company’s brand, story and strategy as it pushes into its next growth phase. Read more

Arrivals & Departures: Sarah Kenny joins WPP Media NZ as data lead

April 21, 2026 | By Editor

AUCKLAND, Today: WPP Media New Zealand has appointed Sarah Kenny as Head of Data and Technology, a newly created role that signals a bigger push into data, tech and AI-led growth for local clients. Read more

Arrivals & Departures: DARKHORSE saddles up with two senior arrivals

April 20, 2026 | By Editor

AUCKLAND, Today: DARKHORSE has carried strong momentum into the year, adding Trade Me and DHL to its client list and boosting its senior ranks with Lucinda East Kennedy and returning Business Director Mandy Wiles. Read more

Arrivals & Departures: Returning executive Mat McNay takes the wheel at CarExpert NZ

April 20, 2026 | By Editor

AUCKLAND, Today: CarExpert New Zealand has brought Mat McNay back into the business as Country Manager, tapping one of its early leaders to steer the next phase of growth locally. Read more

Arrivals & Departures: Sam Sherson joins PHD NZ with growth and innovation in focus

April 17, 2026 | By Editor

AUCKLAND, Today: PHD New Zealand has brought in Sam Sherson as Chief Technology Officer, a new role designed to sharpen the agency’s focus on data, technology and smarter client solutions. Read more

Arrivals & Departures: TRA adds Ben Farnsworth and Tessa Tripp as TRA Tracking grows

April 16, 2026 | By Editor

AUCKLAND, Today: TRA has added two new senior roles as it ramps up growth around TRA Tracking, appointing Ben Farnsworth as Sales Director and Tessa Tripp as Head of Product Marketing. Read more

Arrivals & Departures: Tracy Watkins exits The Post after 25 years with Stuff

April 16, 2026 | By Editor

AUCKLAND, Today: The Post is looking for a new editor, with Tracy Watkins set to leave later this year after a standout 25-year run with Stuff Group. Read more

Arrivals & Departures: Dave Mullan joins StreetIQ as Sales Director

April 10, 2026 | By Editor

AUCKLAND, Today: StreetIQ has appointed Dave Mullan as Sales Director as the digital out-of-home platform continues expanding across Australia. Read more

Arrivals & Departures: Palladium Insights expands ANZ bench with two senior appointments

April 9, 2026 | By Editor

AUCKLAND, Today: Palladium Insights has appointed two senior leaders as it ramps up growth across APAC and expands its international footprint into Australia. Read more

Arrivals & Departures: Omnicom Oceania strengthens leadership team with two key appointments

April 9, 2026 | By Editor

SYDNEY, Today: Omnicom Oceania has added two senior leaders to its Executive Leadership Team as it continues refining its model and sharpening how it delivers for clients. Read more

Arrivals & Departures: Loupe Agency signs Sacha Stejko with fresh energy and strong creative alignment

April 7, 2026 | By Editor

AUCKLAND, Today: Loupe Agency has added advertising photographer Sacha Stejko to its roster, giving the Auckland-based artist management and production company even more depth across sport, lifestyle and portraiture. Read more

Arrivals & Departures: Curious Nation brings in new talent on both sides of the Tasman

April 7, 2026 | By Editor

AUCKLAND, Today: Curious Nation has added two new hires across New Zealand and Australia, bolstering its trans-Tasman team after a strong run of growth and fresh client wins. Read more

Arrivals & Departures: Omnicom Media appoints two senior leaders for a powerful combination

April 1, 2026 | By Editor

AUCKLAND, Today: Omnicom Media New Zealand has added two senior hires to its Centre of Excellence, appointing Rachel Bayfield as Chief Transformation Officer and Mike Delaney as Group Product Director. Read more

Arrivals & Departures: One Plus One adds one, promotes two

March 27, 2026 | By Editor

AUCKLAND, Today: One Plus One Communications has added Kate Yule to the team as Senior Account Executive, while also promoting Sydnee Krum and Emily Hill in a strong start to the year. Read more

Arrivals & Departures: Together appoints Josh Hogg to new strategy role

March 27, 2026 | By Editor

AUCKLAND, Today: Independent media agency Together has appointed Josh Hogg as General Manager – Strategy, adding a newly created role as the business continues to grow. Read more

Arrivals & Departures: Peter Filopoulos joins Bastion for experience expansion

March 24, 2026 | By Editor

AUCKLAND, Today: Bastion is bolstering its experience offer with the appointment of Peter Filopoulos as Managing Director, Experience, with the senior industry figure set to start in early April. Read more

Arrivals & Departures: Jesse James brings his visual flair to The Sweetshop

March 18, 2026 | By Editor

AUCKLAND, Today: The Sweetshop New Zealand has welcomed Jesse James McElroy to its local roster, adding a director known for sharp comedy, strong visual craft and a style that knows how to get noticed. Read more

Arrivals & Departures: dentsu ANZ brings in Danica Bellchambers for top data and AI role

March 17, 2026 | By Editor

AUCKLAND, Today: dentsu ANZ has named Danica Bellchambers as its new Chief Data & Technology Officer, starting 11 May, as it sharpens its focus on using data, technology and AI to drive stronger client results. Read more

Arrivals & Departures: Thrive taps former DDB global chairman Marty O’Halloran

March 13, 2026 | By Editor

SYDNEY / AUCKLAND, Today: Marty O’Halloran, former Global Chairman of DDB Worldwide, has joined Thrive PR and Communications AU/NZ in a strategic advisory role, marking a significant step in the agency’s next phase of growth. Read more

Arrivals & Departures: Analytic Partners appoints Andy Ford to senior APAC role

March 10, 2026 | By Editor

AUCKLAND, Today: Analytic Partners has strengthened its APAC leadership team, appointing marketing analytics leader Andy Ford to the newly created role of Associate Vice President. Read more

Arrivals & Departures: Kasper Häggström joins EXIT with distinctive Scandinavian edge

March 6, 2026 | By Editor

AUCKLAND, Today: Kasper Häggström has joined the EXIT roster, bringing his distinct Scandinavian humour to commercials. Read more

Arrivals & Departures: One Plus One grows with senior Wellington hire, Esther Robinson

March 4, 2026 | By Editor

AUCKLAND, Today: Auckland-based independent agency One Plus One Communications is expanding south, appointing Esther Robinson as Director of Government Relations and officially launching a Wellington presence alongside a dedicated Government Relations offering. Read more

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