Magico carpet ride

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AUCKLAND, Today: Following good wins at the Pressie Awards earlier this week, Remuera-based marketing creative activations agency Magico have updated media on the progress of Bike Barn’s Bike It Forward.

Lürzer’s taps Vanessa Wu

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VIENNA, Today: Auckland photographer Vanessa Wu has been selected for 9th edition of Lürzer’s Archive 2020/21 – a selection of the work of the 200 most prominent ad photographers in the world.

Boxing clever

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AUCKLAND, Today: TBWA’s Eleven PR has applied creative imagination to the idea of gamifying the launch of PlayStation’s DualShock4 wireless controller – via Phantom Billstickers.

Acquire NZ wins at B&T

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SYDNEY, Yesterday: Grey Lynn-based programmatic trading desk Acquire was the only NZ company to score at Australia’s B&T Awards 2019 (a show that seldom sees any Kiwis), taking out the Best Programmatic Trading Team title from reportedly stiff Australian opposition.

Meet DAN NZ’s D4

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AUCKLAND, Today: In what it claims is “a New Zealand first”, Dentsu Aegis Network has developed a platform called Dentsu Dynamic Digital Display (aka D4), which serves dynamic ad content directly to programmatic display ads and digital outdoor screens simultaneously.

Together at last!

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AUCKLAND, Today: Ellerslie-based media/strategy/technology indie Together has welcomed on board a leading NZ programmatic specialist to a new role leading the agency’s approach to programmable media.

PHD + Platform29 make Warc finals

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LONDON, Wednesday: PHD, with NZ creative shop Platform29 and Spark/Skinny The Best ‘Freekend’ Christmas Ever! was the only NZ entry through to the shortlist in the Effective Channel Integration category of the Warc Media Awards 2019.