AUCKLAND, Today: Following good wins at the Pressie Awards earlier this week, Remuera-based marketing creative activations agency Magico have updated media on the progress of Bike Barn’s Bike It Forward.
Lürzer’s taps Vanessa Wu
Boxing clever
AUCKLAND, Today: TBWA’s Eleven PR has applied creative imagination to the idea of gamifying the launch of PlayStation’s DualShock4 wireless controller – via Phantom Billstickers.
Acquire NZ wins at B&T
SYDNEY, Yesterday: Grey Lynn-based programmatic trading desk Acquire was the only NZ company to score at Australia’s B&T Awards 2019 (a show that seldom sees any Kiwis), taking out the Best Programmatic Trading Team title from reportedly stiff Australian opposition.
Meet DAN NZ’s D4
AUCKLAND, Today: In what it claims is “a New Zealand first”, Dentsu Aegis Network has developed a platform called Dentsu Dynamic Digital Display (aka D4), which serves dynamic ad content directly to programmatic display ads and digital outdoor screens simultaneously.
Colenso’s BMW summer driving music
AUCKLAND, Yesterday: Colenso BBDO has developed a new brand campaign for BMW NZ, in partnership with Spotify, to socially connect with New Zealand drivers and “help them find joy behind the wheel” this summer.
YoungShand refresh for Alcohol&Me
AUCKLAND, Yesterday: Indie creative shop YoungShand has helped Lion provide “a refreshed interactive digital solution”, through the relaunch of Lion’s online alcohol education platform, Alcohol&Me, in July.
Together at last!
AUCKLAND, Today: Ellerslie-based media/strategy/technology indie Together has welcomed on board a leading NZ programmatic specialist to a new role leading the agency’s approach to programmable media.
Stoppies voting closes today
AUCKLAND, Today: Votings closes at 4pm today for Stop Press’s (aka Tangible’s Marketing Magazine) first awards show, The Stoppies.
PHD + Platform29 make Warc finals
LONDON, Wednesday: PHD, with NZ creative shop Platform29 and Spark/Skinny The Best ‘Freekend’ Christmas Ever! was the only NZ entry through to the shortlist in the Effective Channel Integration category of the Warc Media Awards 2019.