Hi-Calibre measurement tool

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AUCKLAND, Today: JCDecaux NZ and oOh!media NZ have entered into an arrangement where the JCDecaux-developed out-of-home audience measurement platform Calibre will become jointly owned by both parties, in a funding model similar to Australia and other global industry measurement systems.

Gold Diggers (Updated)

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SYDNEY, Friday: The 2020 B&T Awards was a triumph for NZ-founded Special Group, with Special NZ named Agency of the Year, and Special Australia winning the Independent AoY.

The World is Watching

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AUCKLAND, Today: The Comms Council has issued the entry call for Axis 2021 – NZ will host the world’s first advertising award show in real life next year – Covid permitting. The big show will be held on Thursday 18 March 2021 at Shed 10. 

Flight Before Xmas

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AUCKLAND, Today: Ponsonby creative content shop Pitchblack and Air New Zealand have created a new festive season campaign which aims to bring a surprise to Kiwi families.

Team Spirit

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AUCKLAND, Today: Woodstock exists to celebrate fun in a world that has become serious, and to bring this to life TBWA\NZ has launched a new Woodstock brand campaign called That’s the Spirit.

In-Game Ad Standards

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TEL AVIV, Thursday: WPP and adtech startup Anzu have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.

Showtime!

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BANGKOK & SYDNEY, Today: Two big international awards shows – ones  that  usually treat NZ work very fairly – have issued their entry calls this week.

And the winners are … 

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AUCKLAND, Last night: The television industry celebrated the sector’s collective achievements – one of only a few physical screen award ceremonies to be held globally amidst Covid-19. The NZ Television Awards presented trophies in 40 categories at the sell-out event.