The target – Gen Z

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AUCKLAND, Tuesday: AUNZ drinks brand Frucor Suntory – with backing from creative retail agency 99, has engaged research company Sapien to study the beverage desires of New Zealanders aged 18-24 for the Pepsi Max brand.

About Face

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AUCKLAND, Today: L’Oréal NZ has appointed independent agency Federation to its consumer products division, the umbrella group for the L’Oréal Paris, Garnier and Maybelline brands.

Personality Test

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AUCKLAND, Friday: This week DDB Aotearoa and Metlifecare have launched the retirement village provider’s new brand platform, reimagining retirement living and entering into the world of illustration and animation.

No M+AD Monday

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WELLINGTON Today: Don’t show up for work this Monday … it’s a public holiday. Labour Day recognises ‘the eight-hour day’ – eight hours for work, eight for rest, and eight for recreation.

Chop-chop!

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AUCKLAND, Today: Boyd PR has brought Oscar the rescue chopper to life on the pages of a new story book to help raise funds for the Northland Rescue Helicopter.

Jungle Bells

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AUCKLAND, Today: Ad sector veterans Natasja Barclay and Andy Robilliard have launched Jungle, a ‘creator collective’ of senior independent strategic, creative and production specialists focused solely on delivering short-term projects for NZ organisations.

Shared Lines

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AUCKLAND, Thursday: Outdoor guns QMS & Go Media, with Spark & MediaWorks, have partnered arts collective Shared Lines to showcase art from over 60 artists on the national digital billboard network.

Plastic Fantastic

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AUCKLAND, Today: Kiwibank and 99 have unveiled a commercial signage project which utilised more than 11,000 recycled single-use plastic bottles, developed in partnership with Neo Signs.