Tip Top pitch

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AUCKLAND, Today: Ice cream giant Tip Top is calling for pitches from NZ creative agencies, according to an article by business writer Damien Venuto in today’s NZ Herald.

Enter the Tiger

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AUCKLAND, Today: Kiwi author and client/agency specialist Sarah Ritchie has published her latest book, How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies, produced in conjunction with the Australian Association of National Advertisers (AANA).

Stuff taps Telaria

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AUCKLAND, Today: US-based global software platform Telaria, which optimises yield for video publishers, today announced that it has been selected by Stuff NZ to programmatically manage and monetise the video inventory of its flagship digital news site.