Wrike, a cloud-based collaboration and project management platform, has joined forces with B2B marketing engagement agency Marketo, which has bases in Australia and NZ.
TBWA’s smart device in sheep’s clothing
AUCKLAND, Today: TBWA is currently running a new campaign for the ANZ Healthy Homes initiative, starring “Mr Humfreez”. TBWA CCO Shane Bradnick said: “Behind his friendly appearance, Mr Humfreez features cutting-edge technology yet he has no screen, no wires and doesn’t need charging.”
Stanley St shoots Briscoes’ new brand ad
AUCKLAND, Today: Briscoes – with a little help from Stanley St – have taken their ownership of ‘you’ll never buy better’ a step further in a new brand ad that celebrates their long relationship with New Zealanders.
‘Unmanly’ rules uncool
AUCKLAND, Today: The White Ribbon charity is gearing up to launch its annual November campaign this Saturday, titled Challenge the #Unspoken Rules.
NZ turns its back on global ad show
PARIS, Today: No New Zealand agencies turned up to the Epica Awards this year, passing up on a fine opportunity to display their wares to the world.
oOh! got brands over RWC advantage line
AUCKLAND, Today: While the ABs did not manage to make it three in a row at the World Cup, a number of local advertisers were winners when it came to using creative and contextual advertising executions across oOh!media’s classic and digital network across the country.
Sydney-bound
AUCKLAND, Today: Isentia NZ manager Russ Horell is packing his bags for a move to Sydney, following his elevation to the chief commercial officer’s role at the Australian office.
Head lines
AUCKLAND, Today: Truly original headlines are a scarce commodity – all the obvious ones have been used. But often, the oldies are the truly goodies. Like these two …
Stapleton: The risk of not taking risks in business
AUCKLAND, Today: DDB CCO Damon Stapleton loves the risky business of taking risks. And in a thought-provoking piece in yesterday’s Herald on Sunday, he wrote: “The individual artist is the biggest risk factor of all.”
How The Warehouse Group found its value, and profits
Face 2 Face podcast takes a look at how three iconic Kiwi companies changed brand perceptions. In the second installment, hear how retail giant The Warehouse Group bounced back from the brink by restoring value to its brand.
