Axis 21 opens next week

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AUCKLAND, Today: On Thursday 18 March, NZ can enjoy being part of the world’s first advertising award show in real life,” says Axis 2021 convenor Maria Devereux, announcing a one-week countdown to the Axis Awards 2021 entry call.

Reclaiming the strategic agenda

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TOKYO, Wednesday: A dentsu study of 1361 chief marketing officers across 12 markets (including 450 from Apac nations) reveals that, despite a challenging period, CMOs are reclaiming the strategic agenda with a particular focus on product development.

Lens focus on Seedooh

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AUCKLAND, Wednesday: Britomart-based technology & analytics company Lens Outdoor has unveiled a new data integration partnership with independent Melbourne-based technology firm Seedooh.

Start Me Up

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AUCKLAND, Today: Special Group has found a unique way to create new business – via a free startup scheme that aims to find three new businesses that would benefit from a relationship with the AUNZ indie.

Raising the Bar

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AUCKLAND, Today: The duo behind Newton-based indie agency Crave Global have created a novel campaign for their new ‘experimental’ bar, Thursday, which opens tomorrow (Thursday!) at 224 Symonds St.

ALT. beefs up

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CHRISTCHURCH, Today: Ferrymead-based indie shop ALT. has appointed another senior staff member – Carl Robertson joins the company as their new marketing strategist.

Tiki-Touring

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AUCKLAND, Today: After introducing their successful new brand positioning in March, followed by their love story and getting into their first home, ASB and WiTH Collective at dentsu have launched their next instalment of the Ben and Amy story just in time for a Kiwi summer.