AUCKLAND, Today: Former justONE MD Ben Goodale – now ceo at Quantum Leap – has launched a scathing attack on Google in an Opinion piece published in this morning’s NZ Herald.
Upward Trajectory
AUCKLAND, Today: Following the end of the nationwide lockdown in May, the out-of-home sector’s revenue has been on a positive recovery trajectory which is expected to continue into 2021.
Saatchi taste-tests Nestlé Original Kiwi Dip
AUCKLAND, Today: Saatchi & Saatchi has produced a new summer creative platform for Nestlé Original Kiwi Dip. Made for Mates features a series of 15-second films (the Saatchi team have affectionately called ‘Dipcoms’).
Darryn Melrose returns to MDS (Updated)
AUCKLAND, Today: Former Media Design School ceo Darryn Melrose is returning to the business as GM of design & creative technology at MDS, Torrens University Australia and Think Education.
FCB Media welcomes return of Terri Collier
AUCKLAND, Friday: FCB Media is welcoming the return of Terri Collier as its new general manager, effective immediately.
Agri-shop grows
TIMARU, Today: Waikato & South Canterbury agribusiness creative Agency Artikel & Swint has strengthened its team with Sara Williamson joining from Plato.
Colenso MD takes on global role with tech start-up
AUCKLAND, Friday: After 15 years with Colenso BBDO, five as its managing director, Scott Coldham “has decided to leave the agency to take on a new set of opportunities” as chief marketing officer with NZ technology company Whip Around and local menswear brand Asuwere.
Pump It Up
AUCKLAND, Today: DDB Aotearoa has created a new brand campaign, Dairy Dancing, for Coca Cola Amatil’s Pump. ECD Gary Steele said: “The 60” tvc brings to life the undeniably good feeling of becoming hydrated with Pump when you’re thirsty, through the combo of dance, a dairy, and an unlikely hero in full cycling kit.
Today We Rise
NEW YORK, Today: Ogilvy USA moved fast to produce a simple and powerful ad – edited from raw footage shot around yesterday’s Biden inauguration – for Girl Up, a gender equality outfit from the United Nations Foundation.
