AUCKLAND, Today: Cystic Fibrosis NZ is rallying the marketing and ad world to help raise funds for Kiwis living with cystic fibrosis — and they’ve found a pretty creative way to do it.

AUCKLAND, Today: In a time of uncertainty, honesty and authenticity are what people want most from brands, according to TRA’s latest Mood of the Nation report.

AUCKLAND, Today: Stuff Group is in the running for four global gongs at the Native Advertising Awards in London, lining up alongside heavyweights like the New York Times and Forbes.

CHRISTCHURCH, Today: Agency MoMac has rolled out a billboard that’s got everyone doing double takes. The headline? “Man Sues Marketing Agency for Making Him Millions.” Totally fake. Totally brilliant.

AUCKLAND, Today: Whisky lovers, get ready to raise your glasses—Scapegrace Distilling is officially dropping its award-winning core whisky range in Aotearoa this World Whisky Day, May 17.

AUCKLAND, Today: True has teamed up with Ingham’s for the very first time—and they’ve already cooked up something crunchy, clever, and totally parent-approved.

AUCKLAND, Today: Make-A-Wish Aotearoa has kicked off its annual fundraising campaign, aiming to turn dreams into reality for critically ill Kiwi kids across the country.

AUCKLAND, Today: The AA has kicked off a new campaign and TVC—the first in over 10 years—highlighting just how much value is packed into an AA Membership.