WELLINGTON, Thursday: Colenso BBDO has helped create a revamp of Loyalty NZ loyalty programme Flybuys, after 24 years and following more than 18 months of consumer research that showed a desire for more flexibility and choice.
Adspend Down
AUCKLAND, Today: Facebook and the motives of Mark Zuckerberg get a close examination from writer Peter Griffin in today’s edition of BusinessDesk.
Ad Stars taps Kiwi judges
BUSAN, SOUTH KOREA, Today: The Ad Stars 2020 Awards have confirmed the appointment of three Kiwis to its preliminary jury – Big CD Joe Holden, Stanley St CD Kim Ellison, and FCB ECD Peter Vegas.
Bauer refugee joins Go Media
AUCKLAND, Today: NZ’s largest 100% locally owned outdoor company Go Media has grabbed another refugee from Bauer, appointing Ros Ellison as Wellington sales manager. Previously, Ellison handled Wellington agency business for Bauer.
Getting With It
AUCKLAND, Today: Southern Cross has launched a new integrated brand campaign to convey a simple message: “We’re with you”. The campaign, created by independent Auckland agency True, incorporates TV, print, outdoor, social and digital.
Yeah! Local
AUCKLAND, Wednesday: Phantom Billstickers is putting its weight behind Adrien Taylor & Mark Townsend, the creative entrepreneurs behind Christchurch brand agency Not Another.
Record Slowdown
AUCKLAND, Wednesday: The NZ media market again felt the full consequences of the Covid-19 pandemic’s impact on the economy in May, with the economic slowdown being reflected in another record decline in national marketer adspend of 37.8% to $54.1 million.
The Undead
SYDNEY, Wednesday: Australia has dumped the kangaroo, and chosen the yellow wattle as its new national logo – to the delight of comedy-loving Aussies, who believe it looks like the Coronavirus.
On the House
AUCKLAND, Today: The Comms Council is offering free 12-month membership to any individual made redundant from a member agency.
