AUCKLAND, Today: NZ indie Federation has launched a new division – called The Lab – which aims to fuse human emotion into marketing technology, optimising martech investment and “communicating with ‘heart’ to customers”.
Crave’s new public art space
AUCKLAND, Today: Creative indie Crave Global has launched plans for The Lightship, a new platform for contemporary art, which launches today at Ports of Auckland.
Outlook: Grim
AUCKLAND, Today: An anonymous NZ agency insider is painting a bleak picture of the current Covid-afflicted ad world – a picture that starkly contrasts with the sector’s optimistic PR pose.
Judgement Day
AUCKLAND, Today: The 2020 Effie Awards is to be a virtual live show, held later this month (on Thursday 29 October) from 5pm until 6:30pm (scroll down for the link). Kiwi comedian Hayley Sproull is the MC.
Soul Survivor
AUCKLAND, Today: BC&F Dentsu founder/ECD Paul Catmur has grown his arresting podcast series since it launched a year ago. His latest additions are Waikato Uni global creativity specialists Mark Kilgour & Huw O’Connor.
Lord of the Kings?
AUCKLAND, Wednesday: NZ-owned full-service indie agency Pitchblack Partners is behind the launch of the new highly noticeable Burger King ‘Big King XL’, generating a day-one sales record, and much chat on social media.
Shine focus on Spark
AUCKLAND, Today: Shine has partnered with local production companies Spur, Satellite Media, Perceptual Engineering and BuildMedia and New York-based executive producer Adam Jenkins and ECD Mick McConnell to bring Spark’s tech work on the America’s Cup to life.
Hire Voltage
NEWCASTLE, Tuesday: NSW creative agency Enigma (offices in Sydney & Newcastle) has produced a new campaign for Kennards Hire, which is currently running on both sides of the Tasman.
Contact Sport
HAMILTON, Today: Waikato-based creative agency Pan has produced a short, sharp, comedic campaign for Hamilton client Laser Eye Centre. It features the everyday perils faced by spectacles & contact lens wearers.
