AUCKLAND, Today: The 2020 NZ Effie Awards will be Zoomed live today, from 5pm to 6.30pm. Kiwi comedian Hayley Sproull is the MC.
Clemenger & TBWA Shine
LONDON, Wednesday: TBWA\NZ and Clemenger BBDO Wellington are through to the Little Black Book’s Immortal Awards global round of judging.
The Perfect Moment?
AUCKLAND, Wednesday: New Zealand street poster giant Phantom Billstickers has partnered with Landmarks ID to identify “the perfect moment” to influence purchase decisions with real-time data.
Beyond Bad
AUCKLAND, Friday: “Why do bad ads happen?” DDB AUNZ regional CCO Damon Stapleton asks in his latest Damon’s Brain blog (scroll down for the link).
Agency combo shoots NZ
AUCKLAND, Today: Tourism NZ and Special Group – with support from Stanley St and Good Oil – have partnered with two Kiwi comedians to release a new summer tune, all in the name of supporting domestic tourism.
Hear Me Raw
AUCKLAND, Today: NZ-owned petfood company Animals Like Us – with help from their friends at Flying Fish, HeyYou, John Plimmer, Marx Design and MBM – has launched its first campaign for a ‘raw made easy’ range of dog food, now available in supermarkets.
The Birth of Whakatāne
WELLINGTON, Today: Te Aro-based creative agency Wrestler has helped bring to life a new VR project that lets users experience Whakatāne’s founding ancestral story, by virtually taking them on a journey to Aotearoa aboard one of the great voyaging waka.
Barbie the Brave
NEW YORK, Today: Toymaker Mattel is being hailed for a new video, screening on its YouTube channel, that shows the iconic kids’ character Barbie tackle the difficult subject of white privilege and racism in a language kids can understand.
Make Way for Tomorrow
AUCKLAND, Tuesday: Vodafone and DDB Aotearoa are introducing Kiwis to the future of 5G in a new product campaign, Hayden 2030. A 45” spot is the first cab off the rank in the four-part series under the digital service provider’s new communication platform Go You.
The target – Gen Z
AUCKLAND, Tuesday: AUNZ drinks brand Frucor Suntory – with backing from creative retail agency 99, has engaged research company Sapien to study the beverage desires of New Zealanders aged 18-24 for the Pepsi Max brand.
