AUCKLAND, Thursday: The TAB has appointed creative indie agency Hello after a competitive pitch process for their Rugby World Cup campaign, Try Time (scroll down for the tvc link).
The Godfather of Effectiveness puts pen to paper (Updated)
SYDNEY, Today: The Australian Communications Council has launched a “groundbreaking” report into ad effectiveness – part-authored by UK adman Peter Field, who visited Auckland recently (as guest of the NZ Comms Council) to speak about Long-Term Brand Building (scroll down for the link to the NZ video, introduced by Paul Head).
Stuff joins ad legend to celebrate print
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AUCKLAND, Thursday: Stuff has today announced the launch of its inaugural print advertising competition, The Paper Planes, shining a spotlight on New Zealand’s most creative and innovative uses of print media.
QMS switches on Christchurch
CHRISTCHURCH, Thursday: QMS has acquired Etc Media’s premium Christchurch digital billboard portfolio, adding 12 large-format digital billboards to its existing national network.
Award-winning Oz PR agency sets up shop in Auckland
AUCKLAND, Wednesday: Sydney-based PR/brand engagement agency CampaignLab has today announced it has made the leap across the ditch, launching the business in New Zealand – and appointing Sophia Berry-Smith (ex Stuff) to run it.
NZDM Awards entry call
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AUCKLAND, Today: The Marketing Association has issued its call for entries for the 2019 NZ Direct Marketing Awards.
Worthington’s Tuesday Project takes centre stage at Artweek
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AUCKLAND, Today: Colenso BBDO CCO Nick Worthington will speak about his private after-hours passion, The Tuesday Project, as the Moonlight show returns for Auckland Artweek. On stage with Worthington will be the Project’s latest project – a restored vintage motorcycle.
WPP NZ retains grip on Vodafone media
AUCKLAND, Today: The Vodafone media business is not moving in NZ – despite a global shift of the account from incumbent WPP Wavemaker to DAN/Carat. The NZ end of the Voda media business remains securely in the hands of GroupM/WPP NZ.
Aussie Marketing mag out of ink
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SYDNEY, Tuesday: The print edition of Australia’s Marketing magazine is no more, with the publication conceding it is no longer financially sustainable.
NZ digital ad revenue grew nearly 13% in H1 2019
AUCKLAND, Tuesday: Total digital advertising revenue in New Zealand continues to climb, reaching $563.2 million in the first half of 2019, achieving 12.7% growth on the same half in 2018, following seven consecutive quarters of double-digit growth.