The Godfather of Effectiveness puts pen to paper (Updated)

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SYDNEY, Today: The Australian Communications Council has launched a “groundbreaking” report into ad effectiveness – part-authored by UK adman Peter Field, who visited Auckland recently (as guest of the NZ Comms Council) to speak about Long-Term Brand Building (scroll down for the link to the NZ video, introduced by Paul Head).

WPP NZ retains grip on Vodafone media

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AUCKLAND, Today: The Vodafone media business is not moving in NZ – despite a global shift of the account from incumbent WPP Wavemaker to DAN/Carat. The NZ end of the Voda media business remains securely in the hands of GroupM/WPP NZ.