SYDNEY/AUCKLAND, Today: Shoof International has tapped Tonic Communications to lead its PR, social and brand comms across Australia and New Zealand. The move follows a recent brand refresh that sharpened Shoof’s identity and market positioning.
NZME and Publicis Groupe NZ spotlight cultural fame
AUCKLAND, Today: NZME and Publicis Groupe NZ got the media and creative crowd together for Connected Talks at the iHeartRadio Lounge on Tuesday 29 July.
Dave Clark appointed to design and build NZ’s new government app
AUCKLAND, Today: The Department of Internal Affairs has brought Dave Clark on board as a key delivery partner for the Government App Programme — a major step in making it easier for Kiwis to access public services.
Wattie’s and MILKRUN team up to rescue dinner
AUCKLAND, Today: Life doesn’t always go to plan — exam stress, last-minute hangs, or just a long day can throw off any routine. And for young Kiwis, meals often take the hit.
Wellington just became your campus
AUCKLAND, Today: Te Herenga Waka—Victoria University of Wellington has teamed up with EightyOne to launch a fresh new campaign that positions Wellington as the place to be for students across Aotearoa.
McDonald’s taps AI to turn family moments into magical memories
AUCKLAND, Today: McDonald’s is adding some serious magic to mealtime with Magic Stories, a new AI-powered feature in the McDonald’s app (in the Netherlands). Each visit becomes a fun, animated story where your family are the stars.
Arrivals & Departures: Eight new talents join MintHC’s expanding crew
AUCKLAND, Today: MintHC is growing fast, bringing in fresh talent across digital, strategy, content, web development, and client services. These new hires highlight the agency’s strong momentum and ongoing focus on delivering smart, digital-led marketing solutions for its expanding client base.
Fantasy titles soar with Kiwi readers
AUCKLAND, Today: The 2025 Whitcoulls Top 100 Books List dropped today (Monday, July 28, 2025, 5:00am) with a big surprise – 25 percent of the chosen titles are fantasy. Thirty-one books are brand new, and 20 feature Kiwi authors.
Samsung teams with Tribal for witty Z 7 campaign
AUCKLAND, Friday: Tribal Aotearoa has teamed up with Samsung to launch the new Z 7 foldable series in New Zealand. Partnering with FINCH, they’ve built a bold, witty platform that challenges Gen Z’s so-called individuality.
The Spinoff sets new benchmark for NZ engagement
AUCKLAND, Friday: The Spinoff has kicked off the year with a stellar first quarter (April–June 2025), securing its place as New Zealand’s top performer in audience engagement, according to Nielsen data.
