In the Saddle

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AUCKLAND, Today: Integrated Kingsland-based creative agency Darkhorse has been appointed to manage the AUNZ public relations & social media for The Hotel Britomart’s launch.

NZ moves beyond Linear

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AUCKLAND, Today: Telaria, Inc. (now part of Rubicon Project), the world’s largest independent sell-side advertising platform, has formed a collaboration with TVNZ and MediaWorks to offer new opportunities to advertisers looking to reach digital viewers beyond linear TV.

Reviving Tourism

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AUCKLAND, Today: Stuff says its recently launched Back Your Backyard editorial campaign has grown into a movement that’s saving jobs and reviving demand in the tourism industry.

The Missing Link

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AUCKLAND, Today: The Public Relations Institute has now supplied the full winners list from Friday’s PRINZ Awards – missing from the M+AD report because of an email mixup.

Fuseworks + Truescope

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WELLINGTON, Today: News tracking firm Fuseworks Media (bases in Wellington, Hawkes Bay & Auckland) has forged a partnership with Sydney-based Truescope founder John Croll to tackle what they’re calling “communicators’ biggest problem” – identifying what matters, and how much it matters.