Meet the Boss

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AUCKLAND, Sunday: “We still need to become more digitally focussed – but that doesn’t mean we’re letting go of print,” Stuff ceo Sinead Boucher told Sunday Star-Times reporter Tony Wall when he asked her “what’s next?”.

Take me to your Leaders

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AUCKLAND, Today: oOh!media has elevated Nick Vile, GM of its New Zealand operations, to the company’s executive leadership team as part of a realignment to promote greater cohesion and integration across the business.

Down 8.1%

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LONDON, Today: WARC’s latest Advertising Trends report, released overnight, paints a bleak picture of the impact of Covid-19 on global advertising investment.

Homegrown kickstart

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AUCKLAND, Today: 99 is helping New World to showcase a range of NZ brands and producers in a new campaign to help kickstart a customer movement to buy NZ-made products and support our recovery post Covid-19.

Data integration partnership

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AUCKLAND, Thursday: Lumo Digital Outdoor will be the first NZ customer for a new partnership between global tech platform AdMobilize and AI company Seedooh (based in Australia) that will enable the automated integration of two foundational data-sets, of increasing importance for brands.

TikTok Expands

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AUCKLAND, Today: Leading influencer marketing agency Born Bred Talent has ramped up its offering in New Zealand by signing 20 new TikTok creators to their NZ talent roster and launching one of the first major TikTok campaigns in the country.

Sunny Side UP

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AUCKLAND, Wednesday: Grey Lynn-based indie media agency D3 has been appointed to manage the UP Education media account. The incumbent was MBM, which was also involved in the selection process.

NZ 23 Australia 29

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NEW YORK, Today: NZ has scored 23 One Show finalist entries, with DDB leading the way with 12 (including four for Kiwirail Near Miss Memorials). Colenso BBDO and Special Group have four finalists each, and Clemenger BBDO has two.