AUCKLAND, Today: Australia’s second-largest telecoms company Optus has launched a new brand campaign from roster agency Special Group New Zealand, exploring the idea that anything good in life, big or small, starts with saying “yes”.
Elite numbers for M+AD
AUCKLAND, Today: M+AD’s daily email set new readership records on Thursday, scoring over 7000 individual page views hourly.
Ex Machina
AUCKLAND, Today: Techweek2020 – a national online celebration of tech & innovation presented by NZTech – starts today and runs through to Friday 2 August.
Carat got the nod
AUCKLAND, Today: Countdown will be moving its media strategy, planning and buying to Dentsu media agency Carat, effective from September.
Cause + Effect
CANNES, Today: The upcoming Lions festival is squeezing good value out of senior NZ adman James Hurman – they’ve tapped him for online Q+A video sessions next week.
Strategy Sage
AUCKLAND, Today: Dentsu Aegis Network NZ has promoted award winning strategist Claire Beatson from WiTH Collective head of strategy, where she has overseen market leading work for ASB Bank, into a newly created role of general manager of strategy for the whole network.
Eye of the Tiger
AUCKLAND, Today: Kiwi author and client/agency specialist Sarah Ritchie has won an international accolade for her latest book, How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies.
No Surprises
AUCKLAND, Thursday: The recently rebranded Out of Home Media Association Aotearoa has reported revenue for Q2 is down by -76% on net media revenue year-on-year, posting $8.8 million.
Make My Day
AUCKLAND, Today: TBWA\NZ has appointed Wiktor Skoog as creative director of its TBWA\Make. Hailing from Sweden, Skoog will lead Make, which was set up to deliver creative product design, partnerships and long form content creation for the group.
