LONDON, Today: The shift to short-term planning and a fall in campaign spending by advertisers are the biggest global changes from 2019 to 2020 as a result of the Covid-19 pandemic, according to UK site Warc.
Culture Club
AUCKLAND, Today: MediaWorks has appointed Cam Wallace as its next ceo. Wallace was previously chief commercial & customer officer at Air New Zealand (since 2001).
99 relaunches Sylvia Park
AUCKLAND, Today: With 50 new stores opening yesterday, Sylvia Park, agency 99 and producers Eight seized the opportunity to relaunch the brand and “set it apart from the usual shopping centre marketing”.
Garden of Eden
AUCKLAND, Thursday: Extending July’s Borrow The All Blacks campaign, ASB and WiTH Collective have given an ASB small business customer the opportunity to Borrow Eden Park for this weekend’s Bledisloe Cup test match.
Laser Focus
HAMILTON, Today: Waikato-based creative agency Pan, working with Auckland’s Digital Masters, has produced the third in its comedic series of tvcs for Hamilton client Laser Eye Centre.
MediaWorks relocates
AUCKLAND, Today: MediaWorks has officially opened its new Hargreaves St premises, welcoming customers and media on behalf of its radio and outdoor businesses.
Homecoming
WELLINGTON, Wednesday: Te Aro-based creative agency Wrestler has appointed Claire Beesley as its general manager, returning to NZ after eight years at Wieden+Kennedy Amsterdam.
We Voted No to Yes
AUCKLAND, Today: NZ Herald senior reporter Jane Clifton is warning cannabis referendum supporters to be careful of what they’re voting for.
Born to Run
AUCKLAND, Today: Maori-owned creative indie Run have made the move to their new premises on Cross Street, Auckland, in the “eclectically wonderful” Karangahape Rd area.
